Digital Media Buyer

Job Description

Job Description

Splash Clinical continues to grow and we are looking for a Digital Media Buyer who will be responsible for the day-to-day implementation, management, and optimization of digital marketing strategies. The ideal candidate will be responsible for running various clinical trial social & digital media analytics. You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them.

Make a difference with the Splash Clinical team!

Responsibilities:

• Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram
• Monitor, analyze and report on campaign performance
• Regularly optimize digital media campaigns
• Overall accuracy of reporting is critical for overall success in the position
• Efficiency and productivity of running reports, as many reports are time sensitive
• Be a resource to the Business Development, Strategy, Analytics and Marketing Project Management teams

Qualifications/Key Position Success Criteria for the position:

• High school diploma is required, an Associate's or Bachelor's Degree in Marketing, Advertising, or similar field is preferred
• This positions is hybrid and will require 2-days in the office, must be in the local area
• 1-3 years of experience as a Digital Media Analyst, marketing, or database experience
• Experience and certifications with Facebook Ads Manager and Google Analytics required
• Ability to independently manage a workload of campaigns but also coordinate workloads as a team
• Exhibit a level of curiosity to question and escalate trends to drive improved campaign performance
• Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements
• A very strong level of accuracy and attention to detail with customer and project specifications

Splash Clinical was founded in 2011 to help solve the problem of patient enrollment in clinical trials by leveraging the power of social media, data analytics and mobile technologies. It is our mission to help make a difference in the lives of patients across the globe by connecting them with the right clinical trials.

Company Description

Splash Clinical was founded in 2011 to help solve the problem of patient enrollment in clinical trials by leveraging the power of social media, data analytics and mobile technologies. It is our mission to help make a difference in the lives of patients across the globe by connecting them with the right clinical trials.