Senior Analyst, Commerce

Commerce Senior Analyst

Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview The Commerce Senior Analyst is the day-to-day steward of client's Commerce initiatives for assigned brands, and responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other applied marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients' business and applies their online marketplace understanding accordingly to help deliver against the clients' needs/objectives particularly as they relate to Amazon growth and acceleration strategy. The Senior Analyst must be adept with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our Commerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Responsibilities

• Gather research necessary to build a new campaign focusing on the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
• Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools
• Assist the manager in gathering necessary data for plan development
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Active monitoring and management of performance and competitive landscape
• Monitor and optimize eCommerce performance to meet business objectives
• Successful completion of training programs and requisite certifications
• Foster strong relationships with internal teams and client groups
• Group keywords into ad groups and develop relevant ad copy and extensions
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Primary party responsible for trafficking approved plan into search engines and trafficking approved plan – Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Active participation in client status and reporting calls, including presentation of reporting
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
• Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
• Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
• Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
• Establish professional, productive rapport with sales representatives/media vendors

Qualifications

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
• Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services OR similar marketplaces and tools
• Strong understanding of Commerce is required
• Strong analytical thinking and mathematical skills and an ability to manage data
• Understanding of Search PPC and digital display advertising
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: $60,800.00- $93,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/14/2026. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.