Senior Account Executive

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Senior Account Executive

Full Time Professional Dallas, TX, US

Senior Account Executive

About the role

This role serves as a senior day-to-day client lead, building trusted relationships with stakeholders, guiding strategic communications, and ensuring marketing initiatives remain aligned with business objectives. The position translates client goals into detailed tactical marketing plans and creative direction, then leads the execution of complex integrated campaigns by coordinating cross-functional teams, external partners, budgets, timelines, approvals, and deliverables. It monitors campaign and business performance, analyzes market and competitive trends, and provides actionable recommendations that improve effectiveness, resolve challenges, and support client growth. In addition, the role strengthens agency success by identifying opportunities to expand partnerships, managing delivery risks and workflow with accountability, and mentoring junior team members while consistently modeling values such as humanity, diversity, integrity, tenacity, and curiosity.

What you'll do

• Manage Client Relationships and Strategic Communications — Serve as a primary contact for assigned clients and stakeholders by managing day-to-day communications, delivering recommendations, addressing business challenges, and ensuring alignment between client objectives and campaign execution. Build trusted relationships through responsiveness, sound judgment, and proactive communication.
• Develop and Execute Tactical Marketing Plans — Translate strategic marketing objectives into detailed campaign and activation plans that define audiences, messaging, channels, deliverables, timing, and success measures. Help ensure plans support client business goals and local market opportunities.
• Lead Complex Campaign Execution — Manage the successful execution of integrated marketing initiatives by coordinating internal teams, external partners, client stakeholders, timelines, budgets, approvals, and deliverables while maintaining quality and accountability throughout the process.
• Monitor Performance and Provide Recommendations — Analyze campaign results, business performance, competitive activity, and market conditions to identify insights, optimization opportunities, and recommendations that improve effectiveness and support client objectives.
• Manage Budgets, Workflow, and Delivery Risks — Monitor project scope, timelines, budgets, and agency workflows to maintain financial accuracy, identify risks, resolve issues proactively, and ensure project delivery aligns with client expectations.
• Develop Creative Briefs and Execution Guidance — Prepare clear creative briefs, project direction, and implementation recommendations that help internal teams develop work aligned with client objectives, market conditions, and campaign goals.
• Mentor and Support Junior Team Members — Provide guidance, coaching, and quality review support to Account Coordinators and less experienced Account Executives. Share knowledge, reinforce best practices, and contribute to a collaborative team environment.
• Contribute to Account Growth and Client Success — Identify opportunities to improve client outcomes, strengthen partnerships, and expand services while supporting account growth, retention, and overall agency success.
• Values Leadership — Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through client interactions, teamwork, problem solving, and professional leadership.

Role-based skills

• Account Management
• Strategic Marketing Planning
• Advertising Campaign Planning
• Creative Brief Development
• Marketing Performance Reporting
• DMA Market Analysis
• Media Budget Reconciliation
• PowerPoint Presentation Design
• Microsoft Excel
• Multi-Market Marketing Execution
• Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core skills

• Project Management
• Effective Communication
• Relationship Management
• Business Acumen
• Analytical Thinking
• Problem Solving
• Takes Initiative
• Accountability & Follow Through
• Precision & Accuracy
• Priority Setting
• Functional & Technical Knowledge
• Coaching & Talent Development
• Performance & Results Management

Qualifications

• Relevant Degree — Bachelor's degree in marketing, advertising, communications, business, or a closely related field, or equivalent related professional experience demonstrating the ability to support strategic marketing planning, client management, and cross-functional campaign execution.
• Account Experience — 5+ years of agency account management or corporate marketing experience with direct responsibility for translating strategy into tactical marketing plans, managing client communications, and coordinating campaign delivery across internal and external stakeholders.
• Multi-Market Marketing Experience — Experience supporting franchise, multi-location, regional, or distributed business models is preferred, including responsibility for adapting marketing activities to local market conditions, stakeholder needs, business objectives, and performance insights across multiple markets or locations.

What you'll find at Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.