Field Market Success Manager - NYC, NY (PT Contractor)

Cannabis has us thinking in a whole new way. There is no roadmap in legal weed. Our challenges are unique. Engineering, product management, UX/UI design, SEO, creative, marketing, sales, client support, social justice, diversity and inclusion, whatever your career path, curious people who love to ask questions and find solutions have big opportunities at Leafly. We are colleagues and a community At Leafly, our mission is to combine science, data, and millions of real-life experiences to help people find the cannabis right for them with a vision of a world where everyone, everywhere can discover the magic of cannabis. We advocate for the plant, growers, patients, enthusiasts, producers, retailers, and the lawmakers that make this weed world go round. We collaborate on problems, celebrate our wins, and grow from our not-wins. We strengthen our industry through education, access, and justice to unlock economic empowerment for all who want it. We enjoy the excitement of a start-up, a social equity mindset, and the growth potential of a mature organization. We have competitive salaries and benefits, and a collaborative company culture that is second to none. Working here feels good. Want to join our team? Browse open jobs below. Previous cannabis charges are not a disqualifier. Note: We contact candidates selected for interviews. If you don’t hear from us, please keep watching for another opportunity that fits your skill set. Position: Field Market Success Manager Location: New York, NY Job Id: 1140-1140 # of Openings: 1 Field Market Success Manager (1099 Contractor) This role is built for someone who doesn’t need to be managed — they need to be unleashed. Location New York, NY (Field-first — approx. 60% in-market, 40% remote) Employment Type Part-Time, Contractor 1099 (approx. 20–25 hours/week) Department Revenue / Marketing Compensation $42 – $48/hour Schedule Flexible; evenings and weekends required for events

WHO WE’RE LOOKING FOR

We are not looking for someone who needs direction at every turn. The Field Market Success Manager is a rare hybrid: part brand builder, part account strategist, and fully self-directed. You will own your territory in New York with minimal oversight, and your results will speak for themselves. The Non-Negotiable: You Are a Self-Starter You identify what needs to be done and do it — without being asked twice You manage your own calendar, priorities, and follow-through with precision You are proactive in building relationships, spotting opportunities, and flagging risks before they become problems You bring ideas, not just execution — you surface market feedback, suggest campaign angles, and push for better outcomes You are comfortable being the only Leafly rep in the room and making that count When no one is watching, your standard of work doesn’t change

ROLE SUMMARY

The Field Market Success Manager (FMSM) is a hybrid role that unites in-market brand activation with strategic customer success management. Operating on a part-time basis across the New York territory, this individual works independently to serve as the face of Leafly to consumers and retail dispensary partners alike — driving brand awareness through events and community engagement while owning retailer relationships to maximize product adoption, retention, and revenue growth. Because this is a part-time, largely autonomous role, the person in this seat must be exceptionally organized, self-motivated, and capable of delivering full-time impact on a flexible schedule. This is not a role for someone who waits to be told what to do next.

KEY RESPONSIBILITIES

Co-manage your own time across these two pillars. In-Market Brand Activation Proactively identify and secure event opportunities, dispensary partnerships, and community activations across New York — don’t wait for the calendar to come to you Represent Leafly at dispensary locations, consumer events, trade shows, and industry activations Educate consumers, patients, and budtenders on the full Leafly platform: app features, shopping, deals, and strain tools — far beyond basic brand awareness Build and maintain genuine, lasting relationships with in-store dispensary personnel including managers, buyers, and floor staff Self-direct content creation across approved social media platforms; capture photos, video, and event assets for post-event recaps without needing prompts to do so Coordinate your own event logistics including setup, breakdown, and vendor communication Proactively ensure all activities comply with New York cannabis regulations and Leafly brand standards Submit timely, detailed field recaps covering store visits, events, and budtender engagement — on time, every time, without reminders Customer Success Management Partner with a portfolio of New York retail dispensary accounts post-onboarding, managing the full relationship lifecycle with minimal supervision Take the initiative to check in with accounts before problems arise — don’t wait for inbound escalations Partner with the Onboarding team to ensure new accounts are set up for success from day one Develop and execute change management plans to increase product adoption at both the individual account and portfolio level Proactively identify at‑risk accounts and intervene early; do not wait to be assigned a save play Collaborate with Market Managers on renewals, upsell handoffs, and long‑term account strategy Advocate for customer needs cross‑functionally and drive communication back to the account without needing to be chased Independently gather and surface competitive intelligence, consumer feedback, and market trends from the field Monitor changes in the New York dispensary landscape and communicate relevant insights to the marketing and sales teams proactively Maintain accurate, up‑to‑date account records and activity logs in Salesforce — your CRM hygiene reflects your professionalism Bring ideas from the field back to the team: campaign suggestions, event leads, product gaps, and emerging partnership opportunities

WHAT YOU BRING

Required 2+ years in customer success, account management, field marketing, brand ambassadorship, or a comparable role — cannabis, retail, or tech preferred A proven track record of operating independently: managing your own pipeline, schedule, and priorities without daily direction Strong verbal and written communication skills; you can walk into any dispensary or account meeting and make an immediate impression Proficiency with CRM tools (Salesforce preferred) and comfort working with data and performance metrics Exceptional organizational skills — you track your own follow-ups, deadlines, and commitments without being reminded High comfort with ambiguity; you adapt quickly when priorities shift or the regulatory environment changes Must be 21 years of age or older Valid driver’s license and reliable transportation for in-market travel across New York Availability for evenings and weekends as required by event schedules Preferred Knowledge of New York’s cannabis regulatory landscape and retail market dynamics Prior experience with event coordination, brand activation, or field marketing programs Familiarity with Google Workspace, Excel, and basic performance reporting Ability to lift event materials up to 35 lbs and stand for extended periods Bachelor’s degree from a 4‑year college or university

HOW WE MEASURE SUCCESS IN THIS ROLE

Territory account health scores and retention rates Dispensary visit frequency and quality of field recaps submitted Event activations sourced and executed per quarter Upsell opportunities identified and handed to MMs Timeliness and accuracy of Salesforce activity logging Proactiveness: Are you surfacing issues and ideas before being asked?

COMPENSATION

Leafly offers a competitive part-time compensation package for this New York-based role: Hourly Rate: $42 – $48/hour depending on experience (New York market-adjusted) Approximate hours: 20–25 hours per week, flex schedule Mileage reimbursement for all in-market travel Note on salary equivalency: At 20–25 hrs/week, the annualized equivalent of this hourly range is approximately $43,680–$62,400, consistent with NY market rates for part-time hybrid brand/CSM roles. Candidates seeking full-time engagement may be considered for conversion as the territory grows.

ABOUT LEAFLY

Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database over a decade ago, Leafly has grown into the leading legal cannabis marketplace in the U.S., helping over 100 million annual visitors find cannabis and purchase it from local dispensaries. We’re a lean, fast-moving team — which is exactly why this role demands someone who thrives with autonomy. If you want a manager who checks in with you twice a day, this is not the right fit. If you want ownership, flexibility, and the chance to build something real in one of the country’s most exciting cannabis markets, we’d love to meet you. Equal Opportunity Employer The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or genetics. A background check and motor vehicle check will be conducted after a conditional offer of employment is extended. #J-18808-Ljbffr Leafly