Machine Learning Engineer, Brand Ads
$162k - $316.8kTik Tok
Responsibilities Team Overview Brands come to our platform for scale and for a content experience where their message lands in a way that feels native and relevant. Our team builds the delivery and inventory systems that make that possible for guaranteed delivery products, owning the path from inventory forecasting and allocation through pacing, traffic strategy, delivery quality, and brand safety. We partner closely with Product, Strategy, Data Science, and cross-functional engineering teams to turn open-ended business opportunities into capabilities that scale. What You’ll Build Guaranteed delivery and pacing: the systems that meet committed delivery goals reliably while keeping delivery quality high. Inventory forecasting and allocation: the supply layer that predicts available inventory, allocates it across demand, improves utilization, and reduces waste. Traffic strategy and brand safety: the logic that arbitrates traffic between reservation and auction demand, and the controls that protect every impression. Responsibilities Build and optimize the delivery stack across pacing, allocation, traffic strategy, and delivery controls. Drive products from concept to launch with Product, Strategy, and cross-functional partners. Turn business goals into scalable delivery strategies and system designs. Own technical design, implementation, experimentation, launch, and iteration. Use data and experiments to diagnose problems and drive fast iteration. Why Join Us You will work on a brand-facing business where your systems map directly to revenue and to the experience of major advertisers, solving real inventory and delivery problems at global scale and influencing both product and technical direction. If you are drawn to forecasting and allocation problems, pacing and delivery systems, and the kind of role where you own a product end to end, we would like to talk to you. Qualifications Minimum Qualifications: BS/MS in Computer Science, a related field, or equivalent practical experience. Strong coding, debugging, and system design fundamentals. Proficiency in Go, C/C++, Java, Python, or similar languages. Comfort with ambiguity and the judgment to make clear engineering trade-offs. Strong cross-functional communication and collaboration skills. Experience with large-scale backend, recommendation, or advertising systems. Preferred Qualifications: Hands-on ads delivery experience in pacing, allocation, forecasting, traffic strategy, or guaranteed delivery, and familiarity with reservation or guaranteed product models. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $162000 - $316800 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. #J-18808-Ljbffr Tik Tok
- ...what’s next.We launched a new ad-supported tier in November 202... ...engaged.Our TeamThe Ads Platform Engineering teams build advertising... ...We also ensure that advertiser brand safety is ensured during serving... ...unique culture and environment. Learn more here.Inclusion is a...BrandHourly payFull timeImmediate startFlexible hours
- ...what’s next.We launched a new ad-supported tier in November 20... ....Our TeamThe Ads Platform Engineering teams build advertising systems... ...also ensure that advertiser brand safety is ensured during serving... ...and operating production machine learning systems at scale.Experience productionizing...BrandHourly payFull timeImmediate startFlexible hours
$128k - $256k
Responsibilities The Brand Ads Team builds technologies that unlock business growth potential... ...and the judgment to make clear engineering trade-offs. Strong cross-functional communication... .... Every challenge is an opportunity to learn and innovate as one team. We're...BrandTemporary workLocal area$162k - $316.8k
Discover a career that energizes and excites you every day. @2026 TikTok Technology Machine Learning Engineer, TikTok Brand Ads Location: San Jose Employment Type: Regular Job Code: A37699A Responsibilities Build the most powerful content understanding engine on the...BrandTemporary workWork experience placementLocal area$45 per hour
...Measurement team at TikTok Ads owns the full stack of advertising... ...intersection of large-scale machine learning and causal inference,... ...pipelines powering Conversion Lift, Brand Lift, Split Test, and cross-... ..., Mathematics, Electrical Engineering, or a related technical...BrandHourly paySummer workInternshipLocal areaWorldwide$128k - $256k
Machine Learning Engineer Graduate (Brand Ads) - 2027 Start Location: San Jose Employment Type: Regular Job Code: A25987A Share this listing: Responsibilities The Brand Ads Team builds technologies that unlock business growth potential. This team owns several ads...BrandTemporary workInternshipLocal area- ...deeply on our customers’ experience. Apple Ads brings this same approach to advertising... ...small app developers to big, global brands. Because when advertising is done right,... ...strong background in auction theory, applied machine learning, and large-scale systems, along with...Brand
- ...what’s next.We launched a new ad-supported tier in November 20... ....Our TeamThe Ads Platform Engineering teams build advertising systems... ...also ensure that advertiser brand safety is ensured during serving... ...by utilizing advanced machine learning models for identity resolution...BrandHourly payFull timeImmediate startFlexible hours
$262k - $364k
...strategy for Search and Shopping Ads predicted click-through rate... ...DeepMind, Research, and Ads Machine Learning teams.Design, prototype, and... ...AI Overviews and AI Mode.Engineer mathematical loss functions and... ...from small businesses, to large brands, to YouTube creators, with...Brand$164k - $282k
...and hyper-connected world.Role OverviewAs our Staff Machine Learning Engineer for Coupang Media Group, Ads Quality, you will be responsible for developing, designing... ...’ time. Our group is responsible for advertising brands and products inside our e-commerce website. To get...BrandTemporary work- TikTok is seeking engineers for the Brand Ads Team in San Jose to build delivery stack components for reservation, auction, and content ads. You will own design, implementation, and experimentation to meet business goals and improve advertiser and user outcomes. Responsibilities...Brand
- TikTok is seeking a Machine Learning Engineer Graduate (Brand Ads) for a 2027 start in San Jose. You will work on forecasting inventory, optimizing auction traffic, and using ML to improve delivery quality. Collaborate with engineers, product managers, data scientists,...Brand
- TikTok seeks a Machine Learning Engineer for Brand Ads in San Jose. You will build a content understanding engine, retrieve and rerank billions of videos, and advance multimodal representations for ads and content. Join a team focusing on multimodal LLMs to improve ad-content...Brand
- TikTok is hiring a Machine Learning Engineer Graduate for Brand Ads in San Jose. You will tackle real-world forecasting, bidding optimization, and delivery quality improvements within a cross-functional team. The role emphasizes innovative ML approaches and scalable systems...Brand
$164k - $282k
...hyper-connected world. Role Overview As our Staff Machine Learning Engineer for Coupang Media Group, Ads Quality, you will be responsible for developing,... ...months’ time. Our group is responsible for advertising brands and products inside our e-commerce website. To get...BrandTemporary workFlexible hours$207k - $300k
...and improve user experience on search ads.Train machine learning models and explore model features,... ...qualifications:Master’s degree or PhD in Engineering, Computer Science, or a related... ...sizes from small businesses, to large brands, to YouTube creators, with effective...Brand$128k - $256k
...2026 TikTok Technology (General Hire) Machine Learning Engineer Graduate (Performance Monetization) -... ...uses including feeds, live streaming, branding, measurement, targeting, search, vertical... ...in the development of a large-scale Ads system. Responsible for the development...BrandTemporary workLocal area- ...Monetization Product and Technology teams. You will gain hands-on experience building large-scale ads systems and applying machine learning across feeds, live streaming, and branding solutions. Interns will work with product and business teams to shape product vision and...BrandInternship
$156k - $316.8k
Responsibilities A "creative" is the ad (in the form of a short-form video) served... ...of state-of-the-art applied machine learning projects. Own key targeting components... ...MS degree in Computer Science, Computer Engineering, or other relevant majors. Experience...Temporary workLocal area$162k - $316.8k
Responsibilities TikTok Ads Core ML Team aims at creating automatic delivery products... ...statistics. Good theoretical grounding in deep learning concepts and techniques. Familiar with... ...of at least one mainstream machine learning programming framework (TensorFlow...Temporary workLocal area$45 per hour
Responsibilities The Search Ads team constantly pushes the boundaries of general search engine monetization across our apps, including... ...participate in social events, learning programs, and development... ...iteration of Ads algorithms by using Machine Learning. Work on NLP (Natural...Hourly payFull timeSummer workInternshipLocal area$128k - $256k
...systems that directly improve shopping and ad experiences. In this graduate role... ...start), you will help develop scalable machine learning models that raise ads ranking quality and... ...or above in Computer Science, Computer Engineering, or a related technical discipline....Temporary work$45 per hour
TikTok USDS Ads team focus on building and scaling the systems that power... ...and participate in social events, learning programs, and development... ...system quality. Collaborate with engineering, product, data science, and machine learning partners to define requirements...Hourly paySummer workInternshipLocal areaShift work$128k - $256k
Responsibilities TikTok Ads Core ML Team aims at creating automatic delivery products for the next... ...embeddings, sequential behavior modeling, feature engineering Lookalike Modeling: seed audience expansion, similarity learning, retrieval & ranking strategies, cold-start...Temporary work$136.8k - $259.2k
Responsibilities About the team Pangle is the ad network of TikTok for Business, helping mobile developers accelerate growth,... ...exciting new challenges in large-scale systems, optimization, and machine learning. Join us to shape the future of mobile monetization and grow...Temporary workLocal areaWorldwideShift work- TikTok is seeking a software engineer to help build and optimize large-scale ads experiences. You will work on applied machine learning for creative and landing page understanding, generation, and optimization, enabling advertisers, creators, and partners to deliver engaging...
$45 per hour
Responsibilities The TikTok Commerce Ads team is dedicated to blending... ...TikTok as an essential growth engine for businesses of all sizes... ...participate in social events, learning programs, and development... ...Responsibilities: Build highly scalable machine learning systems and state-of-...Hourly payFull timeSummer workInternshipLocal area- TikTok is hiring for a backend-focused role in California. You will help build delivery and inventory systems, forecast and allocate inventory, and arbitrate traffic between reservation and auction demand. The position involves end-to-end ownership from design to launch...Brand
$60 per hour
...2026 TikTok Technology (General Hire) Machine Learning Engineer Intern (Performance Monetization) - 20... ...uses including feeds, live streaming, branding, measurement, targeting, search, vertical... ...way. Preferred Qualifications:- Ads system, recommendation, searching, ranking...BrandHourly payInternshipLocal area$207k - $300k
...at the intersection of Ads, YouTube, and GenAI research... ...creative data engines, generation and rendering... ...mature experiment and learning infrastructure to accelerate... ...designing or deploying machine learning (ML)... ...small businesses, to large brands, to YouTube creators, with...Brand
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