Territory Manager - Ophthalmic Devices
Atrio Search
Territory Manager – Vision Care // Eyecare // Ophthalmic Devices
We are seeking a driven and commercially focused Territory Manager to join a growing vision care team. This role is responsible for managing and expanding relationships with eye care professionals, including optometrists, ophthalmologists, and optical retail partners, while driving sales performance across a designated territory.
The ideal candidate combines strong sales acumen with the ability to build long-term partnerships, deliver clinical value messaging, and execute strategic growth initiatives within a competitive healthcare landscape.
Key Responsibilities
- Territory Management & Growth
- Develop and execute a strategic territory business plan to achieve and exceed sales targets
- Identify new business opportunities and expand market share within the vision care segment
- Analyze market trends, customer needs, and competitor activity to inform strategy
Customer Engagement
- Build and maintain strong relationships with eye care professionals and practice staff
- Deliver product education, training, and in-office support to ensure optimal adoption and usage
- Act as a trusted advisor by providing insights on clinical and commercial best practices
Sales Execution
- Promote a portfolio of vision care products and solutions to targeted accounts
- Conduct regular account visits, presentations, and product demonstrations
- Manage the full sales cycle from prospecting through to closing and ongoing account management
Collaboration & Cross-Functional Work
- Partner with marketing, medical, and customer support teams to deliver a seamless customer experience
- Participate in regional and national meetings, sales training, and industry events
- Provide feedback from the field to support product development and marketing initiatives
Administrative & Reporting
- Maintain accurate records of customer interactions, pipeline activity, and sales forecasts
- Utilize CRM tools to manage territory performance and track key metrics
- Ensure compliance with all relevant industry regulations and company policies
Qualifications & Experience
- Bachelor’s degree or equivalent experience required
- Proven track record in territory sales, preferably within healthcare, medical devices, pharmaceuticals, or vision care
- Experience calling on optometrists, ophthalmologists, or optical retail accounts is highly desirable
- Strong interpersonal, communication, and presentation skills
- Ability to work independently and manage a geographically dispersed territory
- Proficiency in CRM systems and Microsoft Office tools
Key Competencies
- Results-driven with a strong sense of ownership
- Strategic thinker with excellent planning and organizational skills
- Customer-focused mindset with a consultative sales approach
- Adaptability and resilience in a fast-paced, competitive environment
- Strong business acumen and analytical skills
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