Senior Director, Product Marketing (B2C)

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We’re looking for a Senior Director of Product Marketing to define and drive the end-to-end product marketing strategy for our consumer product portfolio. In this role, you will own the product positioning, go-to-market strategy, growth narrative, and lifecycle marketing approach to accelerate adoption, retention, and engagement across millions of travelers as well as partners such as airlines, government officials, corporate agencies etc. You will partner closely with Product, Growth Marketing, Operations, and external stakeholders to bring new products, features, and benefits to market and ensure they scale with clarity, consistency, and measurable impact. What You’ll Do: Own end-to-end product marketing for CLEAR’s consumer product portfolio , setting positioning, differentiation, and go-to-market strategy driving aligned messaging, campaigns, success metrics, and cross-functional partnership with Product and Design. Plan and execute high-impact launches (airport expansions, new benefits, new product features as well as driving adoption of existing product features, targeted roll out and ramp up plans orchestrating cross-functional teams to deliver cohesive, insight-driven GTM campaigns, measure success and iterate messaging/roll out strategies based on learnings.) Create messaging frameworks, content and creative asset libraries, project intake systems and a proactive product marketing event calendar to drive scalability and predictability for the whole organization. Create a culture of high quality deliverables tailored to meet strategic and tactical business and customer needs within the CLEAR ecosystem. Partner deeply with Product, Design, Growth Marketing and Operations to influence roadmaps, unlock acquisition and upsell opportunities, and accelerate engagement and retention across Member segments. Champion customer and market insights : identify behavioral trends, competitive shifts, and whitespace opportunities to inform product strategy and marketing investment. Develop repeatable messaging frameworks and value propositions to ensure clarity and consistency across all marketing assets and partner touchpoints. Own performance reporting : translate results into insights, business recommendations, and forward‑looking optimizations for executive stakeholders. How You’ll Measure Success: High-impact, cross‑functional GTM moments executed flawlessly and on schedule. Growth in CLEAR+ revenue (via improving key metrics such as Net member growth and Member Retention via app downloads, usage etc as well as new airports expanded, new partnerships signed etc). Increased engagement and usage of travel benefits across Member segments. Share + penetration gains in priority and under‑penetrated travel markets. Clear, repeatable product marketing foundations that scale across the consumer portfolio. Who You Are: 12+ years of experience in product marketing, brand management, partnerships, or program management within consumer, travel, or subscription businesses. Proven track record leading GTM strategies for high‑visibility launches, complex product portfolios, and multi‑team initiatives. Exceptional partner and stakeholder manager—adept at influencing internal leaders and external partners, including operations‑heavy relationships. A strategic operator who moves fast, thrives in ambiguity, and can toggle between vision‑setting and hands‑on execution. What You’re Great At: Strategic product storytelling : translating complex offerings into compelling narratives that drive action. Thought leadership in product marketing , with a strong command of positioning, segmentation, GTM, and lifecycle growth. Executive‑ready communication : crisp writing, strong presentations, and influence across technical and non‑technical teams. Data‑driven decision‑making : comfortable with insights, testing frameworks, and performance analytics. Operational excellence : exceptional organization, program leadership, and cross‑functional alignment skills. How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co‑working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well‑being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family‑building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $200,000-$240,000, depending on levels of skills and experience. The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment. We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity. #J-18808-Ljbffr CLEAR