Senior Brand Marketing Manager

Your Work MattersThe Senior Brand Marketing Manager is responsible for leading integrated marketing planning and driving brand affinity across all customer touchpoints — ensuring Floor & Decor shows up with a consistent, compelling brand presence that inspires customers and builds long-term loyalty.In this role, you will lead a team of two Brand Marketing Managers and a Marketing Coordinator, owning the marketing communications calendar (marcomm) to ensure our brand shows up cohesively across every channel and initiative. You will serve as the primary liaison between Marketing and key internal business partners across the organization — with Merchandising, Visual Merchandising, and Ecommerce as primary partners — translating business needs into compelling, on-brand marketing strategies. This is a highly collaborative, fast-paced role for a strategic thinker who is equally comfortable leading a planning session as they are rolling up their sleeves to execute.You’ll Be Successful WithBachelor's degree in Marketing/Advertising, Communications, Journalism, or a related field.5+ years of experience in Brand, Content, or Integrated Marketing, with at least 1–2 years in a people management or team lead capacity.Proven ability to develop and manage a marketing communications calendar across multiple workstreams and stakeholders.Experience serving as a cross-functional marketing partner, ideally within a retail, e-commerce, or product-driven organization.Strong strategic and creative thinking skills, with the ability to translate business objectives into compelling marketing strategies.Excellent writing, editing, presentation, and communication skills — you can craft a brief as confidently as you can present a plan to senior leadership.Highly organized with strong project management skills; comfortable managing multiple priorities and deadlines in a fast-paced environment.Experience working with internal creative teams and an eye for on-brand, high-quality creative execution.Demonstrated omnichannel marketing experience, connecting in-store and digital brand touchpoints to drive a seamless customer experience.Experience managing external agency or vendor relationships and overseeing campaign budgets.Comfort presenting to senior leadership and executive stakeholders — you can distill complexity into a clear, confident recommendation.Retail or specialty retail marketing experience preferred.Strong attention to detail and a commitment to brand excellence.Your Day Consists OfTeam Leadership & DevelopmentLeading, mentoring, and developing a team of two Brand Marketing Managers and a Marketing Coordinator by setting clear goals, providing ongoing feedback, and fostering a high-performing, collaborative cultureDelegating and prioritizing workload across the team to ensure timely, high-quality execution aligned with business objectivesModeling creative and strategic excellence while elevating team performance and supporting professional growthIntegrated Marketing Planning & Marcomm CalendarOwning and managing the marketing communications (MarComm) calendar to ensure all brand marketing activities are coordinated, sequenced, and aligned with business prioritiesLeading the development of integrated marketing plans for key campaigns, seasonal initiatives, product launches, and events—including in-store and brand activations—in partnership with cross-functional stakeholdersEnsuring all marketing programs are integrated across paid, owned, and earned channels while maintaining a consistent brand voice and visual identityManaging brand marketing budgets by tracking campaign spend, reconciling actuals against plan, and overseeing external vendor and agency costsCross-Functional PartnershipServing as the primary marketing liaison for Merchandising teams by translating product strategies into actionable, insight-driven marketing plansBuilding strong cross-functional partnerships by connecting Marketing with Merchandising, Visual Merchandising, Digital, Store Operations, and other corporate teams to align priorities, gather input, and drive cohesive executionRepresenting Marketing in cross-functional planning meetings by identifying opportunities, communicating priorities, and proactively flagging risks to campaign timelines or brand integrityBrand Strategy & ContentDeveloping and championing custom marketing and advertising strategies for assigned areas of the business while ensuring alignment with overall brand positioningEnsuring brand consistency and adherence to brand guidelines across all communications, campaigns, and partner initiativesChampioning omnichannel brand consistency by delivering a cohesive Floor & Decor brand experience across in-store, digital, social, email, and print channels while connecting physical store experiences with digital storytellingProduct & Customer UnderstandingTranslating product and category expertise into clear, compelling positioning and messaging that highlights customer value and supports project-based purchasing decisionsDeveloping and maintaining a deep understanding of Floor & Decor's product portfolio, categories, and assortment to serve as a strategic partner to MerchandisingBuilding a strong understanding of the Floor & Decor customer, including their mindset, purchase journey, and sources of inspiration, to inform campaign strategy, content development, and messaging across customer segmentsPerformance & InsightsMeasuring and reporting on the performance of brand marketing campaigns by evaluating KPIs, ROI, and opportunities for optimizationMonitoring industry trends and competitive activity to identify relevant insights and marketing best practicesUsing performance data and customer insights to continuously refine marketing strategies and improve content effectivenessWorking Conditions (travel & environment):Limited travel required including air and car travel.While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.Physical/Sensory RequirementsSedentary Work – Ability to exert 10–20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.Benefits & RewardsBonus opportunities & career advancement opportunities at every levelPrograms that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus ProgramMedical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria) Work-life balance, including: Paid vacation and sick time for eligible associates Paid holidays plus a personal holiday Paid Volunteer Time Off that starts on Day 1Equal Employment OpportunityFloor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.SummaryLocation: Atlanta, GAType: Full time