Marketing Manager

Marketing Manager

Under the direction of the Director of Marketing, the Marketing Manager is primarily responsible for managing marketing campaigns with an emphasis on visitorship, membership, event ticket sales, programs, and exhibits, and performing other marketing duties as assigned.

Essential Job Functions

• Lead integrated marketing campaigns supporting museum admissions, memberships, development, exhibitions, education, animal programs, garden programs, and nonprofit initiatives.
• Direct public relations efforts through articles, press releases, promotional content, and press events.
• Manage marketing campaigns contributing to strategic planning and execution of annual budget across paid advertising, print, social, and promotional outlets.
• Represent Turtle Bay across TV, radio, media, and community organizations.
• Design print advertising, billboard placements, reports, presentations, and print collateral as needed.
• Manage marketing team overseeing print, campus signage, email, social media, digital content, and advertising while maintaining brand consistency and interdepartmental campaign timelines.
• Direct marketing strategy and paid advertising campaigns for the Sheraton Redding Hotel at the Sundial Bridge, Mosaic Restaurant, and Branch House Riverfront Bistro.
• Manage and contribute to content and media production needs.
• Track, report, invoice, and code advertising within a given budget and timeframe.

Essential Skills

• Expert knowledge of Adobe Creative Suite, graphic design best practices, and photography
• Working knowledge in digital advertising, including Meta Ads, Google Ads, and Hulu Ads
• Proficiency in traditional advertising, including television, radio, magazines, and signage
• Copywriting and editing skills with attention to detail, branding, and voice.
• Able to demonstrate a strong sense of branding, voice, attention to detail, and organization skills.
• Adequate knowledge of web design, development, content publishing, and SEO.
• Positive attitude with a strong sense of customer service, multitasking, and responsibility.
• High proficiency with Google Drive, Google Docs, Facebook, Instagram, and Squarespace.
• Familiarity with Monday.com, Slack, LinkedIn, and Grammarly preferred.
• Familiarity with Mac OS and iOS preferred.

Requirements

Experience and Education

• Minimum four years of working experience in Marketing, Communications, or a related field
• Minimum Bachelor's degree in Marketing, Communications, or a related field

Environment and Physical Requirements

1.) How much on-the-job time is spent in the following physical activities?

Standing - Frequently

Walking - Frequently

Sitting - Constantly

Talking, Hearing - Frequently

Feeling, Fingering, Grasping - Constantly

Climbing, Balancing - Occasionally

Crouching, Crawling, Kneeling - Occasionally

Reaching with Hands and Arms - Frequently

Tasting, Smelling - Occasionally

2.) Does this job require that weight be lifted or force be exerted?

Up to 10 pounds - Frequently

Up to 50 pounds - Occasionally

Up to 100 pounds - Never

More than 100 pounds - Never

3.) Does this job have any special vision requirements?

Looking at CRT - Constantly

Color Vision (identify and distinguish colors) - Frequently

Peripheral, Depth Perception - Frequently

Ability to Adjust Focus - Frequently

4.) How much exposure does this job have to the following environmental conditions?

Blood, Body Fluid - Occasionally

Toxic Chemicals - Occasionally

Moving Parts - Occasionally

Electrical Shock Risk - Occasionally

Explosives - Never

Fumes - Occasionally

Extreme Cold (non-weather) - Never

Extreme Heat (non-weather) - Never

Severe Hot Weather - Occasionally

Severe Cold Weather - Occasionally

5.) How much noise is typical for this job's work environment?

Very Quiet - Not Applicable

Quiet - Not Applicable

Moderate Noise - Checked

Loud Noise - Not Applicable

Very Loud Noise - Not Applicable