Regional Sales Manager

• Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning
• Lead distributor relationships across assigned states, including goal setting, programming, and performance management
• Drive depletion growth through targeted account development in key on-premise and high-end retail channels
• Identify and secure placements in priority accounts that align with the brand’s image and pricing strategy
• Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives
• Conduct purposeful market visits to work with distributor sales teams and support key customer relationships
• Monitor market trends, competitive activity, and pricing to identify risks and opportunities
• Manage forecasts, track performance to goals, and provide accurate and timely reporting
• Represent the brand at trade events, tastings, and industry functions in a professional manner
• Ensure all activities comply with federal and state alcohol regulations as well as company brand standards

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field preferred
• 5+ years of sales experience in the spirits or wine industry, with distributor management responsibility
• Demonstrated success growing premium or luxury beverage brands
• Strong understanding of the three-tier system and distributor operations
• Proven ability to influence without direct authority and hold partners accountable
• Excellent communication, presentation, and negotiation skills
• Highly organized, self-motivated, and comfortable working independently
• Willingness and ability to travel extensively within the assigned region (50–70%)
• Proficiency with CRM systems, sales reporting tools, and Microsoft Office