Ecommerce Manager

Please note that to be considered as a candidate for this role, you must live in California. Ecommerce Manager San Luis Obispo, CA | On-site Straight Down is a premium golf apparel brand built for people who take their game (and their style) seriously. We're scaling our ecommerce business on Shopify Plus, and we're looking for an Ecommerce Manager to own the engine behind straightdown.com. This is a hands‑on operating role. You'll be the person who turns strategy into execution: what's live on the site, how it performs, and whether every asset that touches a customer is ready to ship. What you'll own Day-to-day direction of straightdown.com as a sales tool: homepage, collection pages, and the path from landing page to checkout Merchandising across every collection page: product sequence, sold-out handling, badges, filters, and cross-sell logic A weekly site calendar that ties together launches, promotions, campaign landing pages, and email/SMS sends Site performance: uptime, page speed, Core Web Vitals, checkout reliability, and the relationship with our development partner The technical standards every creative asset has to clear before it goes live Weekly and monthly reporting on conversion, AOV, email capture, and channel performance Coordination across Klaviyo flows, the promotional calendar, and our growth and creative partners What you bring Strong working knowledge of Shopify Plus, including theme and app management Comfort with GA4, Klaviyo dashboards, and basic data analysis Working knowledge of ecommerce compliance and accessibility standards (WCAG 2.1 AA) A highly organized, detail-oriented operating style. You run calendars and partner handoffs without dropping the ball Strong written communication. You can write a clean brief and a usable standards doc Comfort working with AI tools in a professional context: you know what to prompt, what to verify, and what to push back on This role currently reports to the COO, with the reporting line moving to a Marketing leader once that hire is in place. #J-18808-Ljbffr