Social Media Specialist

Social Media Specialist

We're looking for a creative, organized, and data-driven Social Media Specialist to join our marketing team. This role is ideal for someone who brings energy and curiosity to their work, enjoys building community, and is eager to learn while contributing fresh ideas.

In this role, you'll assist with strengthening our brand presence and engagement across global social media platforms, using performance data and insights to guide content decisions and continuous improvement. You'll help manage and optimize content across key platforms (such as LinkedIn, Instagram, Facebook, and others as needed), ensuring consistency with brand voice, tone, and best practices in a regulated industry.

You'll research trending topics, platform trends, and cultural conversations, then translate them into relevant, insurance-focused content that informs, engages, and adds value to our audiences. You'll also support social listening and sentiment monitoring, helping to surface insights, risks, and opportunities that inform future content and community engagement strategies.

Working cross-functionally with teammates across web, video, graphic design, PR, and data, you'll play an active role in integrated marketing initiatives while developing your skills in analytics, reporting, and social strategy execution.

Responsibilities

• Plan, create, and manage social media content across key platforms, including organic and introductory paid social efforts
• Support content strategy and planning, including thought leadership, campaign support, and event promotion
• Design and publish social media graphics; collaborate closely with internal designers and contribute original visual ideas
• Manage day-to-day community management, including engagement, responses, and brand voice consistency
• Help improve and monitor company presence and reviews on platforms such as Glassdoor, Indeed, and Google
• Manage and support our employee advocacy platform, encouraging internal participation and amplification
• Create and deliver clear, insightful social media reports for various internal stakeholders
• Track and analyze performance using marketing metrics such as engagement rate, click-through rate (CTR), impressions, and clicks
• Coordinate with external partners and contributors (e.g., reaching out to insurance agents or partners to source content ideas and feedback)
• Stay adaptable and responsive in a fast-moving environment, shifting priorities as needed

Qualifications

Qualifications & Experience

• 1+ years of experience in social media or digital marketing (2–3 years ideal)
• Strong internship experience in digital marketing, with a focus on social media
• A portfolio showcasing social media graphic design and content examples
• Foundational experience or coursework in:
  • Paid social media
  • Social analytics and reporting
  • Content strategy and planning
• Familiarity with AI-enabled marketing or content tools (e.g., social scheduling platforms, analytics tools, generative writing/design assistants)
• General understanding of marketing and social performance metrics
• Excellent interpersonal and communication skills; kind, collaborative, and professional
• Highly organized with the ability to manage multiple projects and deadlines
• Comfortable working cross-functionally with diverse marketing teams
• Curious, eager to learn, and excited to bring fresh ideas to the table

What We're Looking For

• A positive attitude and genuine enthusiasm for social media and marketing
• Someone who thrives in collaboration and values relationships—both internal and external
• A quick learner who can adapt, iterate, and grow with the role

The expected salary range for this role is $45,000-$65,000/year.

Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the compensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.

What We Offer

AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.

AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.