Content Strategist

DTCo Content Strategists play a vital role in customer acquisition for our portfolio of clients. They bring some of the most cutting edge brands to life and add real value to their growth through briefing and concepting paid ads that run on Meta, TikTok and YouTube.

This role works in partnership with a Senior Strategy Director.

Responsibilities:

Concept

• You’ll brainstorm and ideate creative, primarily for Meta but occasionally for TikTok and YouTube, analyzing previous performance to guide decisions.
• You’ll concept production briefs, scripts, and develop story/mood boards.
• You’ll define scopes and timelines for production and design projects.
• You’ll monitor social and creative landscape for the “next” thing through brand/category research.
• You’ll analyze Motion and Meta data to advance what’s working.

Organization and Project Management

• You’ll collaborate with Account teams on everything from ad analysis to concepting new briefs.
• You’ll lead internal communication around project timelines and deliverables.
• You’ll contribute to a DTCo culture that pushes for a high volume of quality content.
• You’ll partner with cross-functional and internal teams to ensure that briefs are actionable and that monthly deliverables are met.
• You’ll seek to solve content problems through creativity and with appropriate urgency.

Client facing

• You’ll attend client kick offs and break out sessions.

Qualifications:

• 2-5+ years experience in direct response creative strategy in an advertising or creative agency environment, with a portfolio that demonstrates this skill set.
• Excels in working cross-functionally, bringing your own + others' ideas to life.
• Inspired by scrappy creativity and the social landscape.
• Proficient in Asana, Slack, Motion.
• Comfortable testing new tools to enhance and streamline work (eg. AI-driven, generative tools).
• Ability to overlap with EST collaborative working hours (4-5 hours of consistent overlap is ideal).

Intangibles

• Primary: Organized, Proactive, Communicative
• Secondary: Gumption, Humble, Curious

Team Player

• Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
• A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.

What DTCo does

DTCo is a top flight, boutique growth agency, delivering on growth strategy, media buying, ad/landing page creation and advanced analytics. DTCo has made and changed businesses over the last 6 years and continues to differentiate by building a team that evolves and elevates our clients.

Mission

Your In-House Growth Team.