Digital Ad Coordinator

Babcox Media Inc. ( an Akron, Ohio-based B2B, print, digital and video media company with concentration in the automotive aftermarket, powersports, performance, collision, commercial fleet, dealership, engine building and tire industries, is seeking a full time Digital Ad Coordinator.

Babcox Media owns and operates more than a dozen market-leading brands including but not limited to Tire Review, BodyShop Business, Shop Owner, Fleet Equipment, and Motorcycle & Powersports News.

Summary: The Digital Ad Coordinator is responsible for collecting, organizing, and implementing the digital advertising materials of our clients. This fast paced, multi-tasking, customer service position works with the editorial team, graphic designers, digital team, and sales representatives to ensure client satisfaction and that our internal production deadlines are met. Production and delivery of client reports is another major element of this position.

Job Responsibilities (not all inclusive) include:

• Processes ads – including contacting advertisers for materials and ensuring they are delivered on time and according to specs, ensuring that the ads are loaded properly into the ad trafficking system or eNewsletter, proofing the ads to make sure they appear correctly, and providing analytics.
• Maintains relationships with Babcox Media clients, both internal and external.
• Provides support to internal stakeholders – the ad sales team, the digital team, publishers, and editors.

Website/eNewsletter Ad Trafficking:

• Works with clients and sales representatives to ensure ad creative is submitted in a timely manner and that the correct creative materials are used.
• Sets up ad campaigns using our ad server and the website content management system.
• Monitors campaign delivery and pacing to ensure that CPM-based campaigns are performing as promised.
• Proactively monitors each website and eNewsletter to ensure ads are rendering correctly.
• Troubleshoots ad problems as they arise, working with tech support and/or clients to solve.
• Takes screenshots of all placements as proof of ad delivery.
• Regularly monitors web ad serving stats and eNewsletter stats, ensuring campaigns are delivering properly.
• Uses Adobe Photoshop for basic image edits.

Inventory Management:

• Provides information to the accounting department to ensure digital clients get invoiced correctly.

Digital Campaign Reporting:

• Maintains a list of clients who have requested reports for different types of digital campaigns.
• Generates monthly reports for eNewsletter and website advertisers, using the eNewsletter reporting tool and Broadstreet ad server.
• Generates monthly and/or quarterly reports for video advertisers and site sponsors.
• Produces custom reports on any digital program upon request by editors, salespeople, publishers, or external clients (including but not limited to podcasts, website ads, sponsored content, eNewsletters, and videos).
• Sends each report directly to the appropriate salesperson.

Job Requirements : Essential Knowledge, Skills, and Experience:

• Preferable, three years of proven advertising or marketing experience preferred.
• Bachelor’s degree in media, marketing, advertising, or a related field.
• Must be creative and innovative, problem-solving skills are a must.
• Attention to detail is a must, with the ability to prioritize work.
• Ability to handle multiple tasks and take up duties at short notice.
• Excellent customer service skills are required.
• Excellent listening skills.
• Ability to work independently as well as a team member.
• Enthusiastic attitude to all parties.
• Must possess excellent written and verbal communication skills.
• High level of integrity and work ethic.
• Computer skills in Microsoft Word, Excel and Outlook are required.

The most qualified candidates may also possess some or many of these skills and attributes (listed from most desirable to least important):

• Knowledge of digital advertising terminology and digital ad specifications.
• Experience working with a digital ad server.
• Knowledge of rich media and/or HTML5 ads.
• Experience working with a WordPress content management system.
• Experience setting up and deploying email campaigns through an email marketing system.
• Knowledge of the Adobe Creative Suite, specifically Adobe Photoshop.
• Strong project management skills.

Babcox Media offers competitive salary and benefit packages as well as a creative work environment. No phone calls please.

Note: Babcox Media does not provide relocation assistance nor does the company sponsor international candidates. This is a full time in office position.