Advertising Sales Executive
$85k - $115kSunwater Capital
Advertising Sales Executive
Sunwater Capital is seeking a driven, commercially minded Advertising Sales Executive to lead revenue growth for Legis1, our AI-driven news, data, and analytics platform serving the U.S. Congress and the government affairs ecosystem, with the opportunity to sell across additional Sunwater portfolio platforms.
As our Advertising Sales Executive, you'll play a key supporting role in the commercial growth of Legis1 and extend your reach across a broader portfolio of intelligence and media platforms under Sunwater Capital.
Our portfolio includes:
- Legis1 AI-driven news, data, and analytics for the U.S. Congress and government affairs professionals
- AllCiv Civic engagement, political data, and citizen-facing media platform launching Q3 2026
- AllSci AI-native platform for exploring and publishing scientific knowledge
- Levin Associates Leading provider of M&A intelligence for healthcare and long-term care
Why This Role Is Worth Your Attention
- Uncapped commissions your earning potential scales directly with your performance.
- Ground-floor opportunity Legis1 is growing, and new platforms (including AllCiv, launching Q3 2026).
- A portfolio that opens doors beyond Legis1, you'll have the opportunity to sell across Sunwater's platforms, including AllSci (AI-native scientific knowledge) and Levin Associates (M&A intelligence for healthcare and long-term care).
Position Summary
This is a rare opportunity to drive the commercial growth of an AI-powered policy intelligence platform at a pivotal moment in its trajectory. As Advertising Sales Executive, you will be a key revenue driver for Legis1 originating, structuring, and closing integrated media partnerships with the organizations that need to reach the government affairs community.
The Advertising Sales Executive is a quota-carrying, midsenior level sales role responsible for building and scaling advertising revenue across Sunwater's portfolio. The mandate is to originate, structure, and close integrated media partnerships spanning multiple platforms and audience segments.
The role requires a full-cycle seller with strong prospecting discipline, experience selling into complex B2B environments, and the ability to translate client objectives into multi-channel, measurable media programs (digital, content, events, and data-driven offerings).
Key Responsibilities
- Source, qualify, and close net-new advertising and sponsorship revenue across all portfolio platforms
- Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
- Consistently meet or exceed individual revenue targets
- Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
- Develop pricing, inventory allocation, and performance expectations
- Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
- Engage with media agencies and buying groups where relevant
- Lead all commercial negotiations, contract structuring, and deal closure
- Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
- Maintain accountability for client outcomes and reporting integrity
- Drive renewals, upsells, and cross-sells across the portfolio
- Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
- Help with initial launch of AllCiv platform and targeting of user base and advertisers
- Represent the portfolio at industry events, conferences, and client meetings
- Provide feedback on product, packaging, and go-to-market strategy
Required Experience & Qualifications
- 510+ years of direct advertising sales experience (B2B focus preferred)
- Demonstrated success in closing complex, multi-channel media deals
- Track record of quota attainment and revenue growth
- Experience selling into one or more of the following:
- Government affairs / public policy ecosystem
- Pharmaceutical, healthcare, life sciences, or regulated industries
- Financial services
- Strong prospecting and pipeline generation discipline ("hunter" profile)
- Ability to construct and sell strategic media programs, not just placements
- Advanced negotiation and deal structuring skills
- Experience with:
- Sponsored content
- Email/newsletter advertising
- Relationships
- Existing network across advertisers, agencies, or industry stakeholders is strongly preferred
Tools & Execution
- Proficiency with CRM systems (e.g., Salesforce) and sales reporting
- Ability to manage forecasting, pipeline hygiene, and sales analytics
- Strong written and verbal communication; capable of producing executive-level proposals
Logistics
- Ability to work on-site in North Bethesda, MD
- Willingness to travel periodically for client meetings and industry events
$85,000 - $115,000 a year Sunwater provides paid comprehensive health insurance with dental and vision, 401(k) with company matching, and generous paid time off. Base salary $85,000 $115,000 per year, plus uncapped commissions based on performance Opportunities for professional growth and advancement within a growing portfolio.
How to Apply Please submit your resume and a cover letter detailing your relevant advertising sales experience, successful campaigns, and a brief description of your approach to developing a strategic media program for a B2B audience.
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