Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

About the Role

We are hiring a

Senior Manager, Lifecycle Marketing

to own retention and customer lifetime value end-to-end.
This is not a traditional lifecycle role. You are not joining a team—you are the function.
We’re looking for a

forward-deployed operator : someone who takes fragmented systems, imposes structure, and drives measurable outcomes. You will own everything post-enrollment—from onboarding through churn prevention, winback, and monetization—and will be accountable for improving retention and LTV.
If your instinct is to ask "what’s the fastest way to move this number?" rather than "is this in my scope?", this role is for you.
Why This Role Exists

We serve 45,000+ active customers in a subscription-based credit repair business. Our biggest growth lever is retention—but ownership today is fragmented across multiple teams and vendors.
Key opportunities:
Significant drop-offs across the retention curve (especially early lifecycle and Month 3–4)
600K+ former customers available for winback (currently untapped)
Lapsed third-party monetization program ($600K+/year historically)
New product (CARE) launching with lifecycle ownership required
Proprietary real-time credit data layer enabling event-triggered messaging
This role consolidates ownership under a single accountable leader.
What You’ll Own

You will own the

entire post-enrollment lifecycle , including:
Retention & Lifecycle Strategy

End-to-end lifecycle across email, SMS, and customer education
Day 0 onboarding and expectation setting
Early churn prevention (Day 7, Day 14)
Mid-lifecycle churn intervention (especially Months 3–4)
Continuous optimization of retention and LTV
Execution (Hands-On)

Build and manage flows in Customer.io
Write customer-facing copy and educational content
Design and launch triggered journeys based on behavior and real-time data
Troubleshoot and fix issues without relying on a large team
Deliverability

Own sender reputation, IP warming, and domain health
Manage vendor relationships (e.g., Inbox Army)
Maintain list hygiene, bounce rates, and spam compliance
Revenue Expansion

Launch and scale winback campaigns (600K+ database)
Rebuild third-party offer monetization program
Own lifecycle for new CARE subscription product
Data & Reporting

Define lifecycle KPIs (retention, LTV, recovery rates)
Build reporting cadence with BI (ThoughtSpot/Snowflake)
Analyze cohort performance and identify intervention points
What You’ll Influence

Product and pricing decisions (based on churn insights)
Customer service save strategies and scripts
Credit data trigger development with engineering
Lifecycle analytics and dashboard design
What Success Looks Like (First 90 Days)

By Day 90, you will have:
Consolidated all lifecycle ownership under one function
Stabilized or improved deliverability
Launched early-stage churn prevention (Day 0–14)
Deployed M3–M4 churn interventions
Improved auto-dunning performance
Established weekly lifecycle reporting
Launched a winback pilot campaign
Delivered a roadmap tied to measurable revenue impact
Required Experience

7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
Proven experience managing

high-volume email/SMS programs (5M–10M+ sends/month)
Hands‑on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
Experience owning lifecycle as a

single operator , not just part of a team
Strong analytical skills—you pull and act on your own data
Demonstrated success reducing early-stage churn (first 90–120 days)
Strongly Preferred

Experience in fintech, financial services, health, telecom, or similar industries
Experience with event-triggered messaging (not just time-based drips)
Winback/reactivation experience with large datasets (100K+ users)
Strong writing ability (or effective use of AI tools for content creation)
How You Work

You think in

systems and journeys , not campaigns
You measure success in

retention, LTV, and revenue , not opens and clicks
You are comfortable operating without dedicated design, copy, or ops support
You identify when problems are upstream (product/experience) and push back
You move quickly from insight → execution → iteration
Tools & Stack

Customer.io (Email & Automation)
Volt (SMS)
ThoughtSpot, Snowflake (Analytics)
VWO (Testing)
WordPress (CMS)
N8N (Automation)
Proprietary real-time credit data platform
Whats in it for you!
Start Date: Immediate
Work Hours:

09:00 AM to 06:00 PM EST
Contract: Permanent fulltime remote (work from home) role
Base Salary: $110,000–$135,000/year
Bonus:

10% bonus on base depending on performance
Health insurance: 75% company contribution & 25% employee contribution.
Paid Time Off: 32 days paid time off.

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