Sr. Manager, Demand Generation

Why project44? At project44, we believe in better. We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential. Better for our customers. Better for their business. Better for the world. With our Decision Intelligence Platform, Movement , we’re redefining how global supply chains operate. By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently. Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward. Headquartered in Chicago, IL, with a 2nd HQ in Bengaluru, India, we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose. If you’re driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team – we should talk. Responsibilities What You’ll Do: As Sr. Manager, Demand Generation , you will own the strategy and execution of campaigns that generate demand across our target audiences and markets. You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline. You will: Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline. Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion. Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams. Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns. Own budget allocation across channels and campaigns to ensure maximum return on investment. Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas. Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience. Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities. Requirements & preferred skills 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries). Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue. Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation. Experience managing ABM programs and aligning closely with enterprise sales teams. Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents). Strong analytical skills; comfortable owning reporting and using data to optimize campaigns. Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders. A bias for action, and the ability to thrive in a fast-paced, high-growth environment. In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office two days weekly What success looks like Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets. Demand generation programs are measurable, scalable, and aligned with sales priorities. Marketing and sales operate as a unified team, with shared goals and accountability. project44 is recognized as the trusted leader in supply chain visibility among our target audiences. Diversity & Inclusion We’re designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique as the communities we are building for. It’s up to us to create a company where anyone can bring their authentic self to work every day. We’re constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It’s on every one of us. Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We’re building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you. We pride ourselves on celebrating everyone — project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application! For any accommodations needed during the hiring process, please email View email address on click.appcast.io. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements. #J-18808-Ljbffr