Programmatic Strategist / Marketing Analyst II

Programmatic Strategist / Marketing Analyst

Location: New York, NY 10007 (Hybrid 1 day per week in the office, every Wednesday)

Duration: 9 months (possible extension)

Programmatic strategist for the Home team. Strategist is responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. Candidate oversees cross-channel media planning on programmatic platforms across select units within Client's Consumer Group. They have expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies. Additionally, you will support partner product teams on their roadmap to drive transformation and differentiation for our media technology in a highly competitive landscape.

Responsibilities:

• Developing and executing bold, innovative campaign strategies and plans in conjunction with Client's marketing team.
• Partnering with partners on driving their product roadmaps and expanding their programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Consumer, Brand, Search, Social, and Analytics) to support the execution of strategies
• Supporting efforts across partner units within company (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of programmatic technology, whats leading in the marketplace and what tech can be utilized.

Must Have Skills:

• Bachelors degree or four or more years of work experience.
• Four or more years of relevant work experience.
• Marketer/agency/consultative services experience in programmatic media strategy & investment.
• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
• Experience with primary buying platforms & formats (Google, Amazon AAP, Yahoo, Trade Desk).

Desired Skills:

• A degree in marketing or related field. -Six or more years of relevant work experience in programmatic media.
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience in data-driven targeting and reach strategy.
• Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience building and executing programmatic buying strategy.
• Experience in applying data to get the most out of programmatic buys.
• Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).