Marketing Manager, TCG & Pop Culture

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.We are seeking a Marketing Manager to drive execution across GTM and product marketing initiatives for our TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games. This role is responsible for bringing strategy to life and owning campaign execution, product launches, partner activations, and day-to-day performance optimization. This individual should have strong familiarity with the TCG ecosystem (especially Pokémon) and a deep understanding of collector behavior, paired with the ability to operate with speed, precision, and cross-functional coordination.You’ll report to the Senior Director of PSA Marketing and work from our Santa Ana or Jersey City office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.What You’ll Do:GTM Execution & Campaign ManagementExecute integrated GTM campaigns across digital, lifecycle, partnerships, and community channelsSupport end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimizationTranslate strategic briefs into clear execution plans with defined deliverables and deadlinesManage campaign calendars and ensure alignment across internal teamsProduct Marketing SupportSupport development and refinement of product positioning, messaging, and value propositionsWork directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)Partner with Product and Operations to ensure accurate and timely communication of product updatesCategory Execution (TCG / Pop Culture)Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within PokémonExecute against key moments in the TCG calendar (set releases, events, market spikes)Support expansion efforts across comics, magazines, and video games through targeted campaignsPerformance & OptimizationTrack and report on campaign performance (conversion, submissions, CAC, engagement)Identify optimization opportunities and implement test-and-learn strategiesMaintain dashboards and reporting to inform ongoing GTM improvementsCross-Functional CoordinationAct as a central execution hub across Product, Growth, Creative, Brand, and Ops teamsManage timelines, dependencies, and deliverables across stakeholdersEnsure high-quality, on-time delivery of all marketing initiativesWho You Are:4–7+ years in Marketing, Product Marketing, or GTM rolesStrong knowledge of TCG, with a preference for hands-on experience in Pokémon and card collectingProven ability to execute integrated marketing campaigns across multiple channelsHighly organized with strong project management skills and attention to detailAbility to manage multiple workstreams in a fast-paced environmentData-driven mindset with experience tracking and optimizing campaign performanceStrong communication and collaboration skillsSalary Range:The salary range for this position is $110,000-$145,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.Reasons To Join Us: Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and VisionAdditional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goalsVacation: All salaried employees are eligible for flexible time-offHoliday Pay: All regular, full-time employees are eligible for ten company paid holidaysEmployee Discounts: Employees receive discounts on select grading services for approved submissionsFlexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needsFun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities Candidates must be authorized to work in the United States.#BI-Hybrid #BI-Remote #LI-Remote Collectors uses e-Verify to validate your ability to work legally in the United States.We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to View email address on click.appcast.io are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.If you require an accommodation to apply or interview with us due to a disability or special need, please email View email address on click.appcast.io. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants.If you are based in California, you can read information for California residents here.SummaryLocation: Santa Ana, CA; US - RemoteType: Full time