Field Marketing Coordinator

Senior Field Marketing Coordinator, Northeast The Senior Field Marketing Coordinator is a pivotal, strategic role within the Northeast business area. You will serve as the primary marketing lead for the region, acting as a bridge between corporate marketing strategy and localized sales execution. This position demands a candidate who can move beyond event logistics to design, manage, and optimize high-impact marketing initiatives that drive brand awareness, partner engagement, and qualified pipeline growth. This is a full-time, in-office position based in either our Chelmsford, MA or New York City office. What You’ll Do Strategic Marketing Leadership: Partner with the Area Marketing Manager and Regional Sales leadership to develop and execute a comprehensive field marketing roadmap that aligns with national business goals. Integrated Campaign Management: Oversee end-to-end execution of complex events, including large-scale tradeshows, technology fairs, and exclusive partner appreciation events, ensuring each initiative is tied to clear lead-generation objectives. Data-Driven ROI & Analysis: Take ownership of field marketing metrics. Conduct post-event ROIROIROI analysis, track lead attribution through CRM systems, and present quarterly performance reports to leadership to influence future budget allocations. Stakeholder & Vendor Management: Serve as the strategic point of contact for regional sales teams, local distributors, and industry associations. Lead contract negotiations with external vendors to maximize budget efficiency. Brand Stewardship: Act as a senior brand ambassador for the Northeast, ensuring that all field marketing collateral, event experiences, and partner communications maintain strict adherence to global brand standards. Operational Excellence: Manage field marketing budgets with full fiscal responsibility, including invoice processing, cost accrual, and forecasting. What You Bring (The Ideal Candidate) Strategic Vision: Ability to translate high-level business objectives into actionable, local marketing plans. Analytical Rigor: A proven track record of using data to inform decisions. You don’t just track tasks; you evaluate the effectiveness of spend and optimize for results. Leadership Presence: Exceptional communication and interpersonal skills. You are comfortable influencing key stakeholders and navigating complex cross-functional relationships. Adaptability: A proactive problem solver who thrives in a fast-paced, time-sensitive environment. You maintain a high level of composure and professional polish under pressure. Technical Proficiency: Advanced knowledge of CRM (e.g., Salesforce) and marketing automation platforms. You are highly skilled in tracking the customer journey from event touchpoint to sales qualified lead. Qualifications Experience: 2–3+ years of experience in integrated marketing, field marketing, or event management; B2B technology experience is highly preferred. Education Bachelor’s degree in Marketing, Business Administration, or a related field. Commitment to Growth A mindset of continuous improvement—always seeking ways to innovate and elevate field marketing performance. Target Salary Salary range for this role is $35-40 an hour. (based on education, experience, and location) Type of Employment Permanent Employment Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action. About Axis Communications We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working. Let´s create a smarter, safer world Listen to Get To Know Axis – Podcast We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. Axis for cities Axis podcast playlist #J-18808-Ljbffr