Marketing Data Analyst

Marketing Data Analyst Category: Marketing Main location: United States, Georgia, Atlanta Position ID: J0626-0752 Employment Type: Full Time Position Description: CGI is seeking a Marketing Data Analyst to play a critical role in transforming customer data into actionable insights that enhance the customer experience across marketing channels. This position is responsible for integrating, analyzing, and visualizing customer engagement, transaction, and behavioral data to support data-driven decision-making, optimize marketing performance, strengthen customer loyalty, and drive business growth. Strong emphasis on communications analytics (Email and SMS). Your future duties and responsibilities: Data Analysis & Insights Develop, optimize, and maintain complex SQL queries across large-scale enterprise data environments to extract, validate, integrate, and analyze customer, transaction, and engagement data. Identify trends, opportunities, and performance drivers by translating complex datasets into meaningful business insights. Support strategic decision-making through proactive analysis and data storytelling. Reporting & Visualization Design, maintain, and enhance Tableau dashboards and reporting solutions that track key performance indicators (KPIs), including sales lift, transaction volume, conversion rates, customer engagement, and journey performance. Monitor reporting accuracy and troubleshoot data or dashboard issues as needed. Automation & Process Improvement Identify opportunities to automate recurring reporting processes and streamline the delivery of insights to business partners, leadership, and stakeholders. Improve efficiency by implementing scalable reporting and analytics solutions. Campaign Measurement & Attribution Create and manage campaign tracking parameters, including UTMs and Smartlinks, to ensure accurate performance measurement and attribution across marketing initiatives. Partner with marketing teams to establish consistent reporting frameworks and measurement standards. Testing & Performance Optimization Collaborate with business leaders to design, execute, and evaluate A/B and multivariate tests across marketing channels. Apply statistical methodologies to assess performance, identify key drivers of customer behavior, and recommend optimization strategies that improve engagement, loyalty, and revenue outcomes. Data Governance & Quality Promote data integrity through adherence to data governance standards, documentation practices, and compliance requirements. Support ongoing efforts to improve data quality, accessibility, and analytical consistency across the organization. Required qualifications to be successful in this role: Technical Expertise Advanced SQL proficiency with demonstrated experience querying, analyzing, and integrating large-scale datasets from multiple sources. Experience optimizing query performance and developing scalable analytical solutions. Hands‑on experience with Tableau, Databricks, Power BI, or similar business intelligence and analytics platforms. Experimentation & Measurement Experience designing, implementing, and analyzing A/B and multivariate testing programs. Strong understanding of audience segmentation, statistical significance, test measurement, and performance evaluation. Ability to translate analytical findings into practical business recommendations. Analytics & Marketing Technology Proficiency with digital analytics and customer insights platforms such as Google Analytics, Amplitude, CRM systems, or comparable technologies. Understanding of customer lifecycle, loyalty, CRM, and omnichannel marketing measurement practices. Communication & Collaboration Strong ability to communicate complex analytical concepts to both technical and non-technical audiences. Skilled at presenting insights through compelling data visualizations and business-focused storytelling. Proven ability to collaborate effectively with cross-functional teams and stakeholders. 3–5 years of experience in data analytics, business intelligence, marketing analytics, CRM analytics, loyalty programs, or omnichannel marketing. Bachelor's degree in Analytics, Data Science, Marketing, Statistics, Business, or a related field. Experience working within customer-focused, retail, loyalty, or digital marketing environments is preferred. The role is located in Atlanta, GA in a hybrid working environment. Compensation & Benefits CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. A reasonable estimate of the current range for this role in the U.S. is $79,600.00 - $176,300.00. CGI's benefits are offered to eligible professionals on their first day of employment to include: Competitive compensation Comprehensive insurance options Matching contributions through the 401(k) plan and the share purchase plan Paid time off for vacation, holidays, and sick time Paid parental leave Learning opportunities and tuition assistance Wellness and Well‑being programs Skills Communication Data Analysis Omni‑Channel Solutions SQL Testing Equity and Disability Accommodations Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business. CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at View email address on click.appcast.io. You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned. We make it easy to translate military experience and skills! Click here to be directed to our site that is dedicated to veterans and transitioning service members. All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of U.S. government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances. CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information. #J-18808-Ljbffr