General Manager

Crumbl Cookies – General Manager | Concord, NH

Salary: $55,000 annually + up to $1,000/month in performance bonuses
Benefits: Medical, dental, and vision insurance (50% company-paid), 120 hours of paid vacation (PTO), guaranteed weekend day off, and a 15% tuition discount through Southern New Hampshire University

Lead. Inspire. Bake. Succeed.

This is your opportunity to follow your passion for baking, leadership, and excellence while operating a world-class bakery as part of the #1 dessert franchise in the world. At Crumbl Cookies, we celebrate ingenuity, teamwork, accountability, and perseverance. As the General Manager, you'll lead an exceptional team of high-performing individuals, inspiring them to deliver the best desserts and customer experience possible. You'll recruit, hire, and train new team members, develop leaders within your crew, and drive key performance indicators to achieve both short-term wins and long-term growth.

Your Role as a Crumbl Leader

Your position as a Crumbl Manager combines the best of people leadership, operational management, and brand excellence. You'll oversee production quality, cleanliness, scheduling, and labor management to ensure that every shift runs efficiently and every customer leaves delighted. You'll manage inventory, control costs, and forecast product needs, all while creating a positive and motivating work environment. With your strong communication skills, coaching ability, and eye for detail, you'll model the accountability and professionalism that make Crumbl the industry leader it is today.

Who We're Looking For

We're seeking a results-driven professional with proven experience in retail management, food service leadership, or quick-service restaurant (QSR) operations. You should have a strong record of achieving key performance results, managing labor and expenses, and developing your team toward excellence. Strong interpersonal communication, organization, and time management are key. A great Crumbl Manager is customer-centric, adaptable, and thrives in a fast-paced environment. You take pride in leading by example, solving problems with positivity and precision, and developing people into future leaders.

What You'll Gain

Crumbl offers a competitive compensation structure, comprehensive benefits, and the chance to grow your career within one of the fastest-growing dessert brands in the nation. Full-time managers enjoy medical benefits with 50% of premiums covered, two weeks of paid vacation, a guaranteed weekend day off, and consistent opportunities for advancement. Our mission is simple yet powerful: to bring family and friends together over the world's best desserts.

Join the Crumbl Movement

Crumbl Cookies is the perfect place for passionate managers who thrive on operational excellence, leadership development, and customer satisfaction. Whether your background is in full-service restaurants, retail bakeries, or fast-paced QSR environments, this is your chance to apply your expertise, pursue your goals, and lead one of the most exciting dessert brands in the country. Bring your energy, enthusiasm, and commitment to a brand built on joy, growth, and innovation - and lead your team to sweet success.

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