Marketing Manager

Marketing Manager - Hoover Met Complex

The Hoover Met Complex is a premier sport, recreation, and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment, and service built to enrich the community as well as your career and personal growth. The Hoover Met Complex is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

Position Summary

SFM is seeking a Venue Marketing Manager to lead marketing efforts for Hoover Met Complex. This role is responsible for driving revenue through structured marketing systems, including demand generation, customer acquisition, and on-site conversion. The ideal candidate understands that marketing is not just promotion it is a core business function responsible for filling programs, driving participation, and building repeat customers.

Primary Responsibilities Will Include, But Are Not Limited To The Following:

Revenue & Demand Generation

• Develop and execute marketing strategies tied directly to program registrations, bookings, and memberships
• Build seasonal demand plans aligned with programming calendars (camps, leagues, events)
• Own campaign performance and adjust strategies based on revenue outcomes

Campaign Execution

• Lead digital and traditional campaigns across:
  • Email marketing
  • Paid media (Meta, Google)
  • Social media and content
• Manage content creation including ad copy, blogs, and promotional materials

On-Site Conversion & Experience

• Drive in-venue conversion through:
  • Front desk alignment and scripting
  • QR codes and signage
  • Staff enablement and communication
• Ensure every program has a clear path from awareness to registration

Performance & Reporting

• Track and report on key KPIs:
  • Registrations
  • Revenue
  • Cost per acquisition
  • Database growth
• Provide actionable insights and optimization recommendations

Budget & Vendor Management

• Manage marketing budget in partnership with the General Manager
• Coordinate with vendors across print, digital, signage, and web
• Support sponsorship activation and fulfillment

Preferred Skills

• Experience executing multi-channel campaigns (email, paid media, social) tied to measurable results
• Proficiency in design tools (Canva and/or Adobe Creative Suite) to create marketing assets independently
• Hands-on experience with email marketing and CRM platforms (HubSpot, Constant Contact, Mailchimp), including segmentation and campaign execution
• Basic photography and/or videography skills, including capturing and editing content for digital use
• Experience managing and optimizing paid media campaigns (Meta, Google)
• Ability to analyze performance data and optimize campaigns based on results
• Experience coordinating with vendors (print, signage, web, media buying)
• Ability to independently plan, launch, and execute marketing initiatives without reliance on external agencies
• Comfortable working in a fast-paced, on-site environment where priorities shift and execution speed matters

Minimum Qualifications

• 3-5 years of experience in marketing or related field
• Strong understanding of business fundamentals (budgeting, planning, KPI tracking)
• Excellent communication and organizational skills
• Ability to manage multiple projects and execute with speed and accuracy
• Proficiency in Microsoft Office and core marketing tools

Additional Notes

• Occasional travel for training or regional support as needed