Director of Public Relations & Social Media

ABOUT TOPGOLFAt Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with guests, your role is key to bringing people together and redefining entertainment. We’re seeking fun-loving individuals who are serious about delivering excellence and results, but who don’t take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!WHAT WE’RE SEEKINGA dynamic Director of Public Relations and social media who is a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide. You bring energy, vision, and the ability to lead high-performing teams in a fast-paced, high-impact environment.THE ROLELooking for a role that’s as fun as it is rewarding? The Director of Public Relations and social media will lead our brand’s storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high-performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture, and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide.WHAT YOU WILL DOOversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, inclusive of crisis managementLead content creation, social community engagement, and audience growth across all relevant social channelsBuild and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presenceDevelop and implement creative, proactive PR initiatives and earned media opportunitiesLeverage analytics and insights to optimize performance and engagementCollaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communicationsLead Executive PR and social strategyWHY YOU’LL LOVE IT HEREA seat at the table with a brand that sits at the intersection of sports, entertainment, and cultureThe opportunity to lead a talented team and shape Topgolf’s earned media and social presence at a national scaleA collaborative, high-energy environment where creativity and innovation are celebratedCompetitive compensation and benefits, with room to growCORE COMPETENCIES FOR SUCCESSOrganizational SavvyInterfaces with differing groups across the organization to achieve individual or collective goals; adapts effectively in a frequently changing environment.CommunicationExcellent creative thinker with strong oral and written communication skills; listens attentively and communicates information clearly and succinctly.Results OrientedPassionate about achieving challenging goals and creating successful outcomes.Creative SolutionistThe ability to both think and do; looks at problems or situations from a fresh perspective and develops new, unique solutions.ProactivityTakes initiative and moves projects forward without the need for micromanagement.Strong Business JudgmentWorks independently in a fast-paced and ambiguous environment; balances intuition and analytics to make the best business-first decisions.Effective Time ManagementSuccessfully manages various tasks and projects simultaneously in a dynamic, high-energy environment.QUALIFICATIONSBachelor’s Degree in Marketing, Communications, or related field7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industryProven track record of driving brand awareness and engagement through innovative social campaignsStrong media relations experience with a deep understanding of earned media strategiesExcellent leadership, communication, creative thinking, and storytelling skillsAbility to thrive in a fast-paced, high-energy environmentExperience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaborativelyADDITIONAL REQUIREMENTS35% travel as needed to brand activations or events where social media content creation or PR/earned media opportunities are integratedFour days in Dallas office requirementSounds like a fit? We can’t wait to meet you!BENEFITSFree Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.ADAThe above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.EEO StatementTopgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. #J-18808-Ljbffr