Digital Marketing Specialist

The Digital Marketing Specialist supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns. This role is responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences. Housed within the Division of Marketing and Communications, this position serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers. The role collaborates with colleagues supporting graduate and online initiatives to align strategy and execution, and may lead select campaigns in these areas as needed. This is a hybrid role requiring two days a week on campus for team collaboration, with the flexibility to work remotely the remaining three days. Typical hiring range for this position is $56,000 to $64,000 commensurate with qualifications and experience. About the University: The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System’s flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu. The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options. UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer. Qualifications: Bachelor’s degree in Marketing or a related field. 3–5 years of experience in digital marketing, paid media, or performance marketing. Experience managing paid advertising campaigns across platforms such as Google Ads and Meta. Strong understanding of conversion optimization, A/B testing, and campaign performance analysis. Familiarity with digital analytics tools (e.g., Google Analytics) and attribution models. Strong analytical skills and ability to translate data into actionable insights. Ability to manage multiple campaigns and priorities in a fast-paced environment. Strong communication and collaboration skills, particularly in decentralized organizations. Preferred: Experience working with CRM systems (e.g., Salesforce, TargetX, or similar) Experience with data visualization tools such as PowerBI or Looker Studio Experience with tracking tools such as Google Tag Manager The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling View phone number on click.appcast.io, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at Clery Act The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You may view the University’s Annual Security Report. If you wish to have a paper copy of the ASR or you need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact: UMaine Police Department, 81 Rangeley Rd., The University of Maine, Orono, ME 04469-5794, or call View phone number on click.appcast.io. #J-18808-Ljbffr