Director, Performance Media

Job Description

Job Description

About January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of  Ad Age's Best Places to Work in 2025 and 2026 , a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

About the role

Team January Digital is looking to fill a Director role for our agency team. This role requires deep past experience across the digital media landscape and you will be most successful if you have had hands-on experience in multiple channels. You will be the key leader in the strategic development of your client(s) digital media and how it relates to their business objectives. You will drive communication around industry thought leadership and be seen as a thought leader within your own team and for your own clients. An important part of this job is to be the main strategic lead with your client(s) to be knowledgeable about the industry around you which will help inform strategic goals, drive success through your team's operations and develop opportunities to enable growth. Inside January Digital, you will also have a role of overseeing and managing a team and are held accountable for the functions within your agency team.

Responsibilities

• Devise the vision to achieve client's strategic objectives through meaningful thought leadership.
• Develop a deep understanding of each client's business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value.
• Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals.
• Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
• Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning.
• Lead management of client communication needs across the team and strive to exceed client service expectations.
• Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations.
• Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead strategic client relationship development and identify opportunities to achieve business growth.
• Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals.
• Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners)
• Proactively work together across teams internally to drive agency development with new business opportunities.
• Travel Requirements: This role requires up to 25% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed. 

Qualifications

• 9+ years' experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video
• 4+ years' experience managing multi-layered teams
• Strong hands-on expertise in Google Ads and Paid Social is required
• Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels with a strong focus on e-commerce and retail clients preferred
• Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks is strongly preferred
• Experience managing large-scale media budgets (ideally $20MM+ annually)
• Experience across affiliate marketing and brand media is a plus
• Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients - you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies.
• Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.
• Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward.
• Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
• Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment. You are agile in both leadership and execution.
• Consistently demonstrates behavior in line with January Digital's core traits.
• Agency or consultancy expertise and comprehensive business understanding in the retail, CPG, or technology landscape preferred.
• Experience working with creative and development teams to produce and iterate digital assets preferred.
• NYC-based or willingness to work from the NYC office in line with hybrid expectations preferred
• U.S. citizenship or permanent residency is required for this position.

Benefits & Perks 

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.

The base salary range for this role in New York City is $135,500 to $165,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to qualifications for the role, experience level, skillset, and specific work location. We expect the majority of the candidates who are offered roles at January Digital to enter the organization at a pay rate across this range and based on these factors, with room for internal growth through our annual merit increases.

January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-Hybrid