Newsletter Editor, Reader's Digest
Full-time
Trusted Media Brands
About Us: TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com. Location: We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. Each of our offices are open and ready to welcome you! We offer a hybrid culture and enjoy success working at home or in the office. For this role we’d like candidates to be located in or around the Milwaukee area so we can have you join us in the office from time to time. About the role: Reader’s Digest is looking for a Newsletter Editor Reporting to the Head of Editorial, you will produce Reader’s Digest’s daily and weekly email newsletters, including devising the overall strategy, curating content from across Reader’s Digest and repackaging it as needed, and analyzing performance trends to maximize top-performing content and pivot as data informs. You’ll also work with the wider Reader’s Digest team to pitch, write, and edit content, and contribute to content brainstorms.
About you: You are a talented editor who is skilled at recognizing content your audience will love and writing headlines that inspire them to click. You’re comfortable using performance data as a guide for new ideas and are open to trying new things. You’ve written for or helped to manage a newsletter before and are eager to grow your skills in content strategy. Your day-to-day responsibilities:
About you: You are a talented editor who is skilled at recognizing content your audience will love and writing headlines that inspire them to click. You’re comfortable using performance data as a guide for new ideas and are open to trying new things. You’ve written for or helped to manage a newsletter before and are eager to grow your skills in content strategy. Your day-to-day responsibilities:
- Strategize, schedule, and build the daily and weekly Reader’s Digest and The Healthy newsletters
- Write all newsletter copy, including subject lines, heds and deks; select enticing photos and GIFs that grab the reader
- Monitor newsletter traffic and content trends using performance tracking tools such as Google and Marfeel; respond to shifts as needed to keep traffic robust, including proposing any new strategies or initiatives
- Send monthly performance reports informing the greater team on traffic, trends, and strategies, what’s working/what’s not on rd.com and newsletters
- Pitch and ideate newsletter franchises and strategies to grow newsletter traffic and reach, streamline the process, and improve the product
- Coordinate with the Visuals team to produce new imagery for newsletter
- Pitch new story ideas weekly based on newsletter successes
- Contribute to SEO-driven content planning and other sitewide content initiatives
- Write and edit content for Reader’s Digest online, focusing on newsletter content
- Update the homepage daily to reflect news/features of the moment, prioritizing brand initiatives
- Produce daily storyboards for RD’s Flipboard channel
- Minimum 5 years editorial experience in digital publishing
- Ideally at least 2 years producing newsletters
- Working understanding of the digital landscape, including CMS, SEO, and performance tools such as Google Analytics
- Experience packaging content for different distribution channels
- An open, creative mind and the ability to pivot quickly as data informs
Vacancy posted 3 days ago
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