Social Media Content Producer

: Overview: The Social Media Content Producer is responsible for developing, producing, and managing compelling social-first content that drives engagement and amplifies Massage Envy's online presence. Reporting to the Social Media Manager, this role requires a passion for storytelling, staying ahead of digital trends, and translating analytics into actionable social media strategies. The Producer is responsible for creating versatile content in multiple formats- including video, photography, graphics, and copy-and comfortable leading innovative campaigns across major platforms. This position involves a balance of content creation, strategy, campaign execution, and performance analysis to ensure the brand consistently delivers best-in-class digital experiences.

ESSENTIAL FUNCTIONS:

Social Media Content Creation:

• Developing and producing a variety of social media content, including videos, reels, carousels, GIFs, and graphics.
• Produce, test, and optimize multimedia content to increase engagement across platforms.
• Design and produce visual assets for social media including graphics, video, GIFs and photography
• Plan and execute video shoots, live streams, and photography projects in collaboration with the Social Media & Brand Reputation Manager.
• Collaborate with the internal creative team to develop on-brand post copy and design assets that resonate with audiences.

Content-Planning and Scheduling:

• Contribute to the ongoing management of the organizational social media content calendar.
• Develop and approve social media content for Facebook, Instagram, YouTube, Snapchat, YouTube, Pinterest, and TikTok, aligning our business and channel goals with our consumers' needs with the reporting manager.
• Use insights, data and creativity to produce multi-channel social media plans that support the delivery of digital content strategy, projects, and campaigns commissioned by third-party teams.
• Work with the franchise network to capture and curate localized, field-specific content.

Content and Channel Innovation:

• Monitor industry trends, emerging platforms, and trending topics to keep content fresh and relevant.
• Conduct competitor analysis and use findings to inspire innovative content strategies.
• Share insights and recommendations with the wider team to enhance content production.
• Performance Analytics and Reporting:
• Track and analyze social media performance, producing regular reports on key metrics, trends, and campaign outcomes on all social media channels.
• Use data-driven insights to inform and optimize social media strategies.
• Provide feedback on performance metrics and recommend ways to enhance engagement and community interactions.

Campaign Execution & Collaboration:

• Support the development of multi-channel social media plans that align with broader marketing initiatives.
• Coordinate with internal teams and third-party collaborators on campaigns and special projects.
• Execute individual tasks of a marketing plan as assigned.

Education, Experience, and Skills Required

• Bachelor's degree in film, Videography, Graphic Design, Digital Marketing, Journalism, Communications, or related field. 5+ year(s) experience in videography, social media marketing, or digital content production.
• Expertise in social media platforms (Facebook, Instagram, TikTok, You Tube, Snapchat, Pinterest) and associated tools (e.g. Facebook Insights, Sprout Social). Strong proficiency with content creation tools, including Canva, Adobe Creative Suite, and video editing software.
• Demonstrated ability to create content that balances creativity with data-driven decision-making.
• Exceptional communication and storytelling skills, with the ability to craft engaging content and articulate insights from analytics.
• Comfortable traveling to franchise locations and participating as on-camera talent, as needed.
• Highly organized and detail-oriented, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Proactive problem-solver who thrives in ambiguity and embraces innovation.
• A passion for digital storytelling and a deep understanding of social media audiences.
• Experience collaborating with creative teams and external partners to execute campaigns.
• This is a hybrid position with two required in-office days and one flex day based on business needs.

Massage Envy Franchise LLC Benefits: In addition to a great work environment, Massage Envy Franchise, LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best! Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Telecommute: false Remote Type: Hybrid remote Job ID: View phone number on us.fitly.work