Social Media and Brand Manager
Cosmo Appliances
Job Description
Job Description
Benefits:
- 401(k)
- Employee discounts
- Health insurance
- Paid time off
- Training & development
- Collaborate with the Marketing Manager and senior leadership to create, refine, and execute strategic social media plans aligned with company objectives.
- Develop and manage a long-term content calendar , aligning closely with brand initiatives, product launches, and seasonal campaigns.
- Lead a small in-house creative team, setting direction, providing mentorship, and managing workflow to meet quality and deadline expectations.
- Lead and direct video content production, from ideation and scripting through filming, editing coordination, and platform-specific publishing.
- Serve as the on-camera brand ambassador for Cosmo Appliances across Instagram , TikTok , YouTube , and Facebook, presenting product features, tips, and brand narratives in a compelling and confident manner.
- Oversee influencer and creator collaborations, including partner selection, briefing, approvals, and post-campaign evaluation.
- Own performance tracking and optimization , using analytics to evaluate engagement, reach, conversions, and to adjust strategies for greater impact.
- Safeguard brand identity and creative consistency, ensuring content reflects Cosmo's tone, aesthetics, and values.
- Research emerging trends and apply platform best practices to keep Cosmo's content fresh, engaging, and competitive.
- Review and approve all published content, acting as the final checkpoint for quality control and brand representation.
- Lead social media support for product launches and campaigns, offering creative direction and real-time execution.
- Partner with internal departments, including product development and customer support, to ensure, messaging is aligned and accurate.
- Actively manage community engagement, including comment moderation, content re-sharing, and fostering two-way communication
- 3+ years of professional experience managing and leading branded social media accounts
- Confident, articulate, and personable on camera , with strong presentation skills
- Skilled in video production using tools such as CapCut, Canva, Adobe Premiere, or similar
- Strong command of analytics with the ability to turn data into action
- Proven success in managing influencer programs and social campaigns
- Highly organized, self-directed, and proactive in a team leadership environment
- Experience working with kitchen, home, or lifestyle brands
- Background in creative leadership or content direction
- Familiarity with social media advertising and paid content strategy
- Knowledge of professional-grade studio equipment and editing workflows
- Your updated resume
- Portfolio or content samples (PDFs or links)
- A short 1-minute video introducing yourself and sharing why you’re the ideal on-camera representative for Cosmo Appliances
Vacancy posted 19 days ago
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