Principal User Researcher (Mixed Methods, B2B)

Responsibilities We’re looking for a researcher to establish and scale the user research practice at Ethos Operating with a high degree of autonomy, you’ll define the vision, frameworks, and methodologies that shape how we understand our users — and influence product strategy through the depth and quality of your work You’ll own end-to-end research across our B2B partnerships business, going deep on insurance agent journeys across tools, quoting systems, onboarding, and agency management By synthesizing quantitative and qualitative data with usage analytics and operational metrics, you’ll surface high-impact opportunities and shape product direction at a strategic level Establish the research function at Ethos by defining research processes, methodologies, and research operations for a growing design and research team Lead strategic research initiatives across complex user journeys and systems in the B2B space, encompassing agent tools, quoting flows, agent onboarding, and agency coaching and management functionality Develop and maintain a panel of agents for both qualitative and quantitative research, including supporting data science in enriching metadata about agents and agencies to drive metrics creation Deeply understand and simplify multi-step workflows, decision-making contexts, compliance constraints, and multi-user systems to uncover user needs and pain points Build a deep understanding of the market segmentation of insurance agency types, and how that drives needs and product-market fit Build scalable research frameworks to support continuous discovery, satisfaction measurement, longitudinal tracking, and robust feedback loops across customer and agent experiences Lead mixed-method research efforts, designing and executing both qualitative and quantitative studies using advanced methodologies such as survey science, behavioral data analysis, and experiment design Synthesize research findings with usage data, operational metrics, and market insights to create compelling narratives that identify clear product opportunities and drive action Communicate research insights with clarity and influence, delivering high-impact narratives and visualizations tailored for technical and non-technical stakeholders, including executive leadership Shape product strategy by translating user insights into actionable roadmap recommendations, influencing prioritization, and advocating for user-centered thinking across the organization Mentor and scale research capabilities by guiding future researchers and designers, and contributing to building a strong, insight-driven product culture Innovate with tools and technology, leveraging AI-enabled research tools or custom frameworks to accelerate learning, improve research efficiency, and maximize impact Benefits Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan). Company Equity: We want you to feel and act like an owner. Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs. Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility. Qualifications Proven track record of establishing and scaling research functions or processes, showcasing an ability to build foundational elements for a growing team 7+ years of experience in user research, with a preference for experience within complex product ecosystems such as B2B SaaS, financial services, or enterprise tools, demonstrating a capacity to handle intricate user flows and business requirements Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. #J-18808-Ljbffr Ethos Life