Manager, Marketing

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Manager, Marketing leads a team of Marketing Specialists responsible for developing and executing data-driven marketing strategies that drive customer acquisition, engagement, retention, and revenue growth. This role provides strategic direction, coaching, and prioritization to its team while ensuring marketing initiatives deliver a seamless and cohesive customer journey across direct-to-consumer and partner-driven channels. Works closely with business development, brand/communications, digital marketing, and affiliates, to deliver on business goals. Success in this role requires balancing team leadership, strategic thinking, customer and business insights, data-driven experimentation, and cross-functional collaboration to optimize marketing performance, enhance customer experience, and drive sustainable business growth.

How You'll Shine:

Strategic Planning and Growth (30%)

• Partner with Director, Marketing on development of annual and quarterly marketing strategies, establishing clear objectives, success metrics, and measurement plans.
• Translate business objectives, customer data/insights, and market opportunities into actionable marketing initiatives and workstreams, balancing business impact, customer needs, resources, and timing.
• Develop and execute integrated B2C and B2B2C marketing strategies in partnership with cross-functional partners to drive consumer acquisition, engagement, retention, and revenue growth.
• Partner with cross-functional partners to develop business hypotheses, measurement frameworks, and test plans to improve marketing effectiveness and drive revenue growth.
• Identify and prioritize opportunities across the customer lifecycle to increase member engagement, retention, purchase frequency, and share of wallet.
• Leverage customer segmentation, behavioral insights, and lifecycle stages to develop relevant marketing strategies that deepen member relationships and increase customer lifetime value.

Leadership (20%)

• Lead, mentor, and develop marketing associate(s), fostering a high-performance culture focused on growth, innovation, and business impact.
• Serve as a strategic thought partner to business partners such as finance, revenue management, and business development, and senior leadership.
• Influence stakeholders and drive alignment on strategic recommendations and growth initiatives.
• Set clear priorities, expectations, and accountabilities for Marketing Specialists, ensuring work is aligned to business objectives and delivered with quality and consistency.
• Coach and develop team members through ongoing feedback, career development, and opportunities to build marketing capabilities and business acumen.
• Provide strategic guidance and remove barriers in partnership with Director, Marketing to enable the team to effectively execute against marketing priorities.

Analytics and Insights (20%)

• Analyze customer, marketing, and business performance data to uncover actionable insights to improve customer lifetime value and maximize marketing ROI.
• Develop strategic recommendations based on customer behavior, market trends, competitive intelligence, and campaign performance.
• Monitor key performance indicators (KPIs) and communicate results, trends, and opportunities to cross-functional partners and leadership.
• Translate data into clear business recommendations and executive-level presentations.
• Establish a continuous test-and-learn approach, applying campaign and customer learnings to future strategies, audience targeting, offers, and messaging.
• Contribute to monthly and quarterly marketing performance readouts.

Campaign Management (20%)

• Develop comprehensive marketing briefs in partnership with Marketing Specialists, translating business objectives, customer insights, and campaign goals into actionable direction for cross-functional partners responsible for go-to-market planning and execution.
• Partner with creative, digital, and analytics teams to develop cohesive campaigns across all touchpoints.
• Establish direct mail campaign strategies, including audience selection, offer positioning, messaging frameworks, and measurement approaches, while providing strategic guidance to teams responsible for execution.
• Partner with Contact Center stakeholders to align outbound call strategies with marketing campaigns, ensuring timely and coordinated customer outreach that supports campaign objectives and improves engagement.
• Oversee the annual marketing campaign calendar and prioritize initiatives, ensuring coordinated customer communications across lifecycle stages.
• Guide Marketing Specialists in campaign development and execution, ensuring alignment to strategy, audience, offer, messaging, timing, and desired business outcomes.
• Review campaign performance and identify optimization opportunities, ensuring learnings are incorporated into future marketing plans and customer journeys.
• Champion an integrated customer experience across email, digital, direct mail, inbound/outbound calls, and other consumer touchpoints.

Other Areas (10%)

• Manage assigned marketing budgets, including invoice processing and expense tracking, partnering with Finance to ensure accurate reporting.
• Evaluate print and/or creative vendor performance and recommend improvements.
• Partner with internal teams, agencies, vendors, and other external partners as needed to support marketing programs and business priorities.
• Support the development and improvement of marketing processes, tools, and ways of working that increase team efficiency, consistency, and effectiveness.
• Stay informed on trends and bring forward relevant ideas and opportunities for the business.

Travel Requirements

Minimal travel – approximately 10%. May include occasional travel to partner or resort locations, or attendance at industry conferences.

What You'll Bring:

Education

• BA/BS in marketing or business-related field. MBA strongly preferred.

Training requirements

• None.

Knowledge and Skills

• Solid data analysis and problem-solving skills.
• Excellent communication, presentation, and storytelling skills.
• Demonstrated ability to lead, coach, and develop high-performing teams.
• Demonstrate sound business judgment and decision-making skills.
• Ability to multi-task and manage deadlines.
• Exceptionally proficient in Microsoft Excel and PowerPoint.
• Experience in hospitality, travel, vacation ownership, or subscription-based businesses preferred.
• Eagerness to learn and a drive to succeed.

Job Experience

• 4+ years of progressive experience in a marketing strategy role.
• 2+ years in a leadership or management role with proven experience leading, coaching, and developing a team.
• Proven track record of leveraging marketing insights, customer data, and cross-functional collaboration to achieve business objectives.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io, including the title and location of the position for which you are applying.