Social Media Content Coordinator

Social Media Content Coordinator

Who are we: A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you: An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.

Job Summary:

The Social Media Content Coordinator will help drive the Atlanta Hawks' social media presence by creating, capturing, and publishing content across our digital platforms. This role is responsible for executing day-to-day social media efforts, including content creation, live event coverage, and content distribution. You are a creative storyteller with a passion for sports, an eye for engaging content, and a strong understanding of social media trends and platform best practices. You thrive in fast-paced environments, can identify compelling moments in real time, and are always looking for new ways to connect with fans through culturally relevant content. You have experience shooting and editing social-first content, a pulse on basketball and pop culture, and a drive to create memorable digital experiences that grow and engage our audience.

Key Responsibilities:

Content Creation & Coverage

• Lead shooting and editing of social-first content for all Atlanta Hawks social media channels and other channels as assigned (e.g., College Park Skyhawks, Harry the Hawk, and State Farm Arena channels).
• Provide on-site coverage for all home games, road games, and select community events where you will be capturing real-time highlights and behind-the-scenes access.
• Monitor and translate real-time social trends and viral conversations into relevant content for the Hawks brand across all platforms.

Distribution & Publishing

• Manage the daily distribution and publishing of content across our social media ecosystem, ensuring each post is optimized with platform-specific copy, tags, and native features.
• Maintain forward-looking social posting calendars and coordinate scheduling of organic and sponsored content with Social Media Directors.

Project Management

• Serve as the project lead for assigned social media campaigns, managing timelines, asset trafficking, and cross-departmental approvals.
• Coordinate with the Creative and Content teams on assets for upcoming social projects, ensuring all social-first requirements are clearly communicated.

Analytics & Reporting

• Maintain a basic level of analytical oversight by monitoring post-performance and assisting in pulling Top-Line stats for campaign recaps as needed.

Requirements:

• 2 years of experience managing social media for a brand or equivalent experience.
• Bachelor's degree or equivalent in Journalism, Marketing, Public Relations, Communications, or a related field preferred.
• Experience with sports-specific content capture and highlight-clipping software (Clipro, AvGen, etc.) preferred.

Preferred Qualifications:

• Demonstrated ability to manage complex projects with multiple stakeholders, deliverables, and deadlines.
• High attention to detail with the ability to learn and adapt to the Atlanta Hawks' brand voice, ensuring all social copy is accurate and projects are completed on schedule.
• Extensive knowledge of the social media landscape, including a solid understanding of best practices across X, Instagram, Threads, TikTok, Facebook, Snapchat, and YouTube.
• Proficiency in mobile-first video editing. Professional software like Adobe Premiere/Photoshop is a plus.
• Working knowledge of the NBA and basketball culture required, along with the ability to identify key moments, player narratives, and context in real time.
• Proven ability to work cross-functionally and influence partners without direct authority.
• Exhibit good judgment and decision-making skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!