Social Media Marketing Specialist

Key Responsibilities Content Creation & Strategy: Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa. Community Management: Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner. Targeted Outreach: Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S. Trend Monitoring: Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective. Influencer & Partnership: Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations. Analytics & Reporting: Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn’t. Requirements 1-3 years of hands-on experience in social media management, content creation, or digital marketing. A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels). In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market. Excellent written and verbal communication skills, with a talent for storytelling and copywriting. Based in or able to commute to our Washington D.C. office (DMV area). Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United. A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.). A genuine passion for African travel, culture, and history. Personal travel experience in West Africa is a major plus. #J-18808-Ljbffr