Marketing Generalist

Under the direction of the Marketing Manager, the Marketing Generalist supports and executes marketing initiatives across trade shows, video and content production, digital marketing, and CRM-driven lead generation. This role takes primary ownership of coordinating MWES’s approximately 10 annual trade shows and industry events while helping expand the company’s in-house video, content, and digital marketing capabilities. The ideal candidate is a highly organized, creative marketer who can manage projects from planning through execution and is comfortable learning and communicating complex technical products and solutions. Description This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Trade Shows & Events Manage the planning and execution of approximately 10 trade shows and industry events annually. Maintain event calendars, budgets, contracts, registrations, exhibitor portals, deadlines, and show requirements. Coordinate booth services, freight, equipment, demonstrations, signage, literature, promotional materials, hotels, and attendee registrations. Work with Sales, Engineering, Operations, and vendors to ensure equipment and booth materials are show-ready. Execute pre- and post-show marketing campaigns, lead capture, CRM import, sales follow-up, and ROI reporting. Video & Content Production Plan, shoot, and edit video and photography showcasing MWES automation systems, products, capabilities, events, and customer applications. Produce project showcases, product demonstrations, interviews, capability videos, social clips, and other digital content. Edit video with branded graphics, titles, feature callouts, captions, audio, and other supporting elements. Repurpose footage across YouTube, social media, the MWES website, email campaigns, and sales materials. Coordinate filming around machine runoffs, demonstrations, events, and shipment schedules, and maintain an organized content library. Digital Marketing & Content Create and update website, blog, case study, project showcase, email, social media, and sales content. Support SEO/AEO, website optimization, landing pages, internal linking, metadata, and other organic search initiatives. Coordinate social media and YouTube content, publishing, and optimization. Support digital advertising and integrated campaigns around MWES capabilities, products, industries, and events. Work with internal subject matter experts to translate technical information into clear, customer-focused marketing content. Support Microsoft Dynamics 365 Customer Insights – Journeys, including email campaigns, audience segments, forms, landing pages, and nurture campaigns. Maintain marketing data and support lead capture, tracking, attribution, routing, and sales follow-up. Monitor website, campaign, email, social media, and trade show performance using GA4, CRM data, and other marketing tools. Maintain recurring marketing reports and help identify opportunities to improve lead generation, engagement, and marketing ROI. Develop and maintain presentations, sell sheets, case studies, project showcases, and other sales enablement materials. Create and prepare production-ready artwork for MWES machine and equipment branding, including logos, decals, nameplates, signage, and other identification materials. Coordinate marketing projects with internal teams, agencies, vendors, printers, publications, and industry organizations. Help maintain brand consistency and organized marketing assets. Follow and comply with all safety and work rules and regulations. Other duties as assigned. Requirements Education and/or Experience Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and experience. 3–5 years of relevant marketing, communications, digital marketing, or multimedia experience. Experience coordinating trade shows, events, or complex projects involving multiple deadlines and stakeholders. Demonstrated experience shooting and editing professional video content. Proficiency with Adobe Premiere Pro or comparable video-editing software and working knowledge of camera, lighting, and audio equipment. Strong writing, digital marketing, and content-development skills. Working knowledge of SEO, social media, email marketing, and marketing analytics. Strong project-management and organizational skills with the ability to manage multiple priorities independently. Comfortable working with technical subject matter and in an active manufacturing environment. Preferred Qualifications B2B manufacturing, industrial automation, robotics, engineering, or capital equipment marketing experience. Experience with Microsoft Dynamics 365 or another CRM/marketing automation platform. Experience with WordPress, GA4, Google Search Console, Google Ads, and YouTube. Experience with Adobe Creative Cloud applications such as InDesign, Photoshop, Illustrator or AfterEffects. Experience managing industrial trade shows involving machinery, freight, material handling, and equipment demonstrations. #J-18808-Ljbffr