CRM & Email Marketing Manager

CRM & Email Marketing Manager

Location: eMed HQ, Miami, FL 33132

Department: Marketing

Reports to: Head of Performance Marketing & Media

About eMed eMed is a fast-growing digital health company transforming the way people access, experience, and manage care - beginning with a clinically guided, employer-focused GLP-1 program built around adherence, outcomes, and empathetic medicine. Our mission is to make high-quality, personalized healthcare accessible to all through seamless digital experiences and science-backed solutions. We're a passionate team driven by innovation, empathy, and results.

Position Overview We are seeking a data-driven, creative, and strategic CRM & Email Marketing Manager to drive user acquisition, engagement, retention, and reactivation through targeted and customized email, SMS, and marketing automation campaigns. The ideal candidate has deep experience in health, wellness, or e-commerce sectors and a passion for behavioral marketing and population health outcomes.

Key Responsibilities

• Lifecycle Strategy & Execution: Own and execute the B2B customer journey across email, SMS, and CRM (focus on email to start) - from onboarding and nurture to conversion and retention.
• Campaign Management: Plan, build, test, and optimize marketing automation workflows and one-time campaigns using platforms like Braze, Klaviyo, Iterable, or similar.
• Segmentation & Personalization: Develop and maintain segmentation strategies to drive relevance and engagement at scale.
• A/B Testing & Experimentation: Proactively identify opportunities for experimentation and growth, from A/B testing frameworks to channel innovations that drive conversion and engagement.
• Performance Analysis: Monitor campaign KPIs (open/click rates, CVR, unsubscribes, etc.) and deliver insights and recommendations to improve ROI.
• Voice & Brand Consistency: Maintain consistency across all campaigns, including transactional messages, ensuring eMed's empathetic and science-backed tone is upheld.
• Cross-Functional Collaboration: Work closely with Product, Content, Creative, Social and Data teams to ensure alignment of messaging and promotional strategies.
• Compliance: Ensure all activities comply with CAN-SPAM, TCPA, and HIPAA (as applicable) guidelines.
• Customer Data Stewardship: Help define and maintain data structure and hygiene across CRM systems to ensure actionable insights and efficient automation.

Qualifications

• Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing, ideally within healthtech, DTC healthcare, or e-commerce.
• Proficiency with CRM platforms (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud).
• Strong analytical skills and experience using tools like Google Analytics, Looker, or similar.
• Demonstrated success in developing lifecycle marketing strategies that increase CTR and reduce churn.
• Experience with A/B testing, experimentation design, and modeling.
• Excellent copywriting instincts and a strong eye for design, tone, and brand consistency.
• Knowledge of HIPAA compliance and health-related communications is a plus.
• Passion for digital health innovation; proactive, curious, and mission-driven.

Why eMed?

• A mission-first team redefining how employers and employees experience healthcare
• Be part of an innovative, collaborative team at the forefront of D2C GLP-1 program innovation
• Rapid growth and opportunity for learning and advancement
• Competitive compensation and benefits

Apply now and help us change the way the world experiences healthcare.