Senior Manager, Product Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Product Marketing in United States. In this role, you will lead the strategy and execution of product marketing across a multi-product K-12 education technology portfolio, shaping how solutions are positioned, adopted, and scaled in the market. You will play a central role in driving new business growth, customer engagement, and renewals through compelling messaging and go-to-market excellence. Working at the intersection of product, sales, and marketing, you will translate customer insights and market trends into differentiated narratives that resonate with multiple personas. This is a high-impact leadership position where you will influence product strategy, build scalable marketing programs, and elevate how solutions are perceived across the education ecosystem. You will also mentor a small team while collaborating cross-functionally in a fast-paced, mission-driven environment. The role requires both strategic vision and hands-on execution to deliver measurable business outcomes. Accountabilities: Lead the development and execution of end-to-end go-to-market strategies across a multi-product portfolio serving diverse K-12 education stakeholders. Define positioning, messaging, and value propositions tailored to multiple personas and decision-makers across the buying journey. Conduct market research, competitive analysis, and customer insights gathering to inform strategy and identify growth opportunities. Own product launch planning and execution, including campaign strategy, sales enablement, and cross-functional alignment. Create and oversee high-impact marketing assets such as messaging frameworks, sales tools, playbooks, and digital content. Partner closely with product management, sales, and enablement teams to ensure alignment and execution of GTM initiatives. Analyze performance metrics and market data to evaluate effectiveness and continuously optimize marketing strategies. Build, manage, and mentor a small product marketing team while fostering a culture of excellence and collaboration. Identify and implement innovative tools, including AI-driven solutions, to improve efficiency and scale marketing operations. Influence product roadmap decisions by bringing forward customer insights, market trends, and competitive intelligence. Requirements: 8+ years of experience in product marketing, ideally within B2B SaaS or education technology environments. Proven experience managing and scaling a multi-product portfolio with distinct personas and GTM strategies. Strong track record of leading successful go-to-market strategies, product launches, and revenue-impacting initiatives. Experience managing or mentoring product marketing teams in fast-paced, high-growth environments. Deep understanding of customer-centric marketing, with the ability to translate insights into compelling narratives. Strong analytical skills with experience using market research, customer feedback, and performance data to guide decisions. Excellent cross-functional communication and stakeholder management skills across product, sales, and leadership teams. Ability to operate in dynamic environments, balancing strategic thinking with hands-on execution. Strong storytelling and messaging skills with the ability to influence complex buying committees. Preferred: experience in K-12 education technology or similarly complex B2B markets. Preferred: familiarity with AI tools, marketing analytics, and modern product marketing practices. Benefits: Competitive base salary range: $160,000 – $175,000 USD annually. Comprehensive health, dental, and vision insurance. 401(k) retirement plan with company matching. Flexible time off, paid holidays, parental leave, and extended year-end break. Remote-first work environment with flexibility and autonomy. Employee equity plan and long-term incentive opportunities. Professional development support and tools for continuous learning. Additional wellbeing and lifestyle benefits, including home office support and family-related reimbursements. Inclusive, mission-driven culture focused on improving education outcomes. #J-18808-Ljbffr