Sales Manager

Job Title

Senior Sales Manager

Key Responsibilities

Business Development & Revenue Generation

• Prospect, solicit, and secure new group, corporate, incentive, wellness retreat, and special event business.
• Develop and execute strategic sales plans to achieve individual and departmental revenue goals.
• Identify new market opportunities and cultivate relationships with key decision-makers.
• Conduct sales calls, virtual presentations, site inspections, and client meetings.
• Attend industry events, trade shows, networking functions, and community events to generate leads and increase brand awareness.
• Maintain an active sales pipeline and consistently pursue qualified prospects.

Account Management

• Build and maintain strong relationships with existing clients, meeting planners, travel advisors, and referral partners.
• Serve as the primary point of contact throughout the sales process.
• Negotiate contracts and pricing within established guidelines.
• Follow up on leads, proposals, and contracts in a timely manner.
• Ensure accurate client records and account activity within the CRM and sales systems.

Event & Group Sales Coordination

• Collaborate with Conference Services, Food & Beverage, Spa, Activities, and Front Office teams to ensure successful execution of group programs.
• Conduct site visits and planning meetings with prospective and confirmed clients.
• Review contracts, group resumes, and event details to ensure client expectations are clearly communicated.
• Facilitate smooth transitions from sales to operational teams while maintaining client satisfaction.

Strategic Planning & Reporting

• Monitor market trends, competitive activity, and customer feedback.
• Prepare sales forecasts, reports, and revenue projections.
• Track performance against established goals and identify opportunities for growth.
• Participate in weekly sales meetings and contribute to overall departmental strategy.

Team Collaboration

• Partner closely with Marketing to support promotional campaigns, partnerships, and lead generation efforts.
• Work collaboratively with all resort departments to maximize guest satisfaction and revenue opportunities.
• Foster a positive, professional, and team-oriented culture.

Qualifications

Required Experience

• 1-2 years of hotel, resort, hospitality, or destination sales experience
• Proven track record of meeting or exceeding sales goals
• Experience managing group sales, corporate accounts, retreats, meetings, or special events
• Strong negotiation and relationship-building skills
• Proficiency in Microsoft Office and hospitality sales systems

What Makes You Successful

• Self-motivated and goal-oriented with a strong sense of accountability
• Excellent verbal and written communication skills
• Highly organized with strong attention to detail
• Ability to prioritize multiple projects while maintaining exceptional client service
• Professional, polished, and confident in client-facing situations
• Passion for hospitality, wellness, and creating memorable guest experiences

Physical Requirements

• Ability to sit, stand, and walk for extended periods
• Ability to tour resort grounds and facilities frequently
• Ability to lift and carry up to 25 pounds occasionally
• Ability to work on a computer and mobile devices for extended periods
• Ability to travel locally and occasionally overnight for sales calls, trade shows, and industry events
• Ability to work flexible schedules, including occasional evenings and weekends

Preferred

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences
• Established relationships within corporate meeting, incentive, and wellness travel markets
• Knowledge of Delphi, Salesforce, Opera, Book 4 Time, or similar hospitality sales systems

Performance Metrics

• Group room revenue production
• Group ADR and total revenue contribution
• New account acquisition
• Client retention and repeat business
• Conversion rates and sales pipeline growth
• Guest and planner satisfaction scores
• Achievement of annual sales goals

Benefits

• Competitive base salary plus incentive/bonus opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Spa discount and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

Lake Austin Spa Resort is committed to providing an exceptional luxury wellness experience for every guest. The Senior Sales Manager plays a critical role in driving revenue growth while delivering world-class service that reflects the resort's reputation for excellence.

Lake Austin Spa Resort is an EOE/M/F/D/V and eVerify Employer.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.