Sr Marketing Director

Careers

Sr Marketing Director

Job role: Sr Marketing Director Job Type: Full-time Location: United States (Remote in California, Texas, Virginia, and Colorado only)

Sr Marketing Director

• Location: United States (Remote in California, Texas, Virginia, and Colorado only)
• Reports to: Chief Executive Officer
• Employment Type: Full-Time

About Zumigo

Zumigo is an exciting, fast-growing mature start-up company dedicated to digital identity verification and fraud prevention.We are scaling our operations and looking for a visionary, data-driven executive to lead our marketing organization into its next phase of growth.

Role Summary

As our Sr Marketing Director, you will own the global marketing strategy with a core emphasis on building and scaling a world-class digital marketing engine. You will bridge the gap between creative brand storytelling and rigorous performance marketing.

Reporting directly to the CEO, you will lead all digital acquisition channels, lifecycle marketing, brand positioning, marketing operations, and the MarTech (marketing technology) stack. You are a player-coach and an inspiring leader who knows how to optimize the digital customer journey, maximize return on ad spend (ROAS), and turn digital engagement into measurable pipeline and revenue.

Key Responsibilities

Digital Strategy & Growth Execution

• Define and execute the comprehensive enterprise digital marketing strategy across all owned, earned, and paid channels.
• Oversee demand generation, lead acquisition, and customer retention campaigns tailored to every stage of the buyer journey.
• Own the optimization of the end-to-end digital customer journey to maximize conversion rates, pipeline velocity, and overall revenue contribution.
• Spearhead Account-Based Marketing (ABM) strategies to target and engage high-value enterprise accounts.

Performance Media, SEO, & Emerging Channels

• Lead high-performance paid media strategies (SEM, paid social, display, and programmatic advertising) with strict accountability for budget efficiency and ROAS.
• Drive organic search visibility (SEO) alongside emerging discovery frameworks like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI-driven search tools.
• Manage external agency and media partner relationships, holding teams accountable for performance metrics, creative quality, and ROI.

Marketing Operations & Technology (MarTech)

• Own the architecture, roadmap, and integration of our marketing technology stack (e.g., HubSpot, Marketo, Salesforce, 6sense, Google Analytics).
• Standardize marketing operations workflows, lead scoring, lifecycle nurturing, and attribution reporting.
• Partner with IT, Security, and Legal to ensure strict compliance with data privacy regulations (GDPR, CCPA) and enterprise data governance.

Analytics, Testing, & Innovation

• Oversee marketing analytics, establishing clear KPIs, attribution models, and executive-level dashboards tracking ROMI (Return on Marketing Investment).
• Foster a continuous testing culture (A/B testing, multivariate web experiments) to optimize conversion funnels.
• Pilot emerging technologies, including AI-driven personalization and predictive analytics, to future-proof our growth engine.

Team Leadership & Cross-Functional Alignment

• Build, mentor, and scale a high-performing digital and performance marketing team.
• Serve as a strategic partner to Sales leadership, aligning marketing-sourced signals with sales outreach to accelerate deal velocity.
• Partner with Product, Sales, and Executive teams to translate complex solutions into clear, buyer-centric digital narratives.

What You Need to Succeed (Requirements)

• Experience: 10–15+ years of progressive marketing experience, with at least 5 years in a senior digital marketing or growth leadership role (Director or VP level).
• Digital Mastery: Deep, hands‑on expertise in paid search, paid social, organic SEO/AEO/GEO, ABM frameworks, and multi‑touch attribution.
• Tech Acumen: Advanced familiarity with CRM systems (Salesforce, HubSpot), marketing automation platforms, web analytics, and project management tools.
• Analytical & Financial Rigor: Exceptional financial literacy, including budget allocation, ROMI modeling, and turning complex data sets into actionable business insights.
• Education: Bachelor ’ s degree in Marketing, Business, Communications, or a related field; an MBA or relevant digital certifications (Google Ads/Analytics, Demandbase, HubSpot) are a strong plus.
• Leadership Skills: Proven track record of cross-functional collaboration, managing external vendor ecosystems, and leading through organizational change.

What We Offer

• Competitive base salary with bonus based on company and individual performance
• Attractive Equity / stock option packages
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• 100% remote working environment and generous paid time off (PTO)