Associate, Brand Strategy and Innovation

Job-ID: 93835Category: MerchandisingLocation: New York, NY, United StatesSchedule: Full timePosted: 2026-10-21Commission Eligible: NoBenefits: Range Minimum: 81,840Salary Range Maximum: 136,320Pay Basis: Annually*Additional Information: * based on job, location, and scheduleRecruiting Type: ORA_PROFESSIONALLocation Country: USLocation City: New YorkLocation State: NYLocation Postal Code: 10001Business Unit: Private BrandsAboutMacy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.Macy’s Private Brand Portfolio TeamMacy’s Private Brands team creates the unique identities and differentiation for all private brands within the portfolio driving customer love and loyalty.We are an entrepreneurial group within Macy’s uniquely positioned to define and shape the future of Macy’s private brands. We are experienced brand builders with backgrounds in management, retail, e-commerce, design, marketing, operations, and strategy. We are passionate about delivering brands with high quality, great price and trusted style our customers expect and are excited about.Are you passionate about building brands that will stand the test of time? Are you customer and retail trend obsessed, highly organized, and do you deeply understand the value brands offer? Join the Macy’s Private brands team and create connections that surprise and delight our customers at every turn.Job OverviewThe Associate, Private Brands Portfolio Management is responsible for monitoring, analyzing, and assessing brand health and performance within a segment of Macy’s Private Brands portfolio to inform decision making and action.You will partner with the Director, Private Brands Portfolio Management on all research needed to manage brands lifecycle inclusive of new brand builds, category expansion within a brand, and exiting brands. You will play a critical role in supporting internal team awareness and adherence to the established private brand guidebooks and guardrails through training and content development.Essential FunctionsEstablish customer and brand love through quantitative and qualitative research and learningPartner with customer insights to monitor, analyze, and report consumer, competitive, category, customer, and channel activities to uncover actionable insights that lead to white space or growth opportunities for the brandsWork with merchant and finance teams to measure and analyze brand sales impact and profitability/ROICreate strong governance and adherence of brand lifecycle management through integrated model touchpoints and cross functional trainings – support work through building presentations and managing timelinesPartner with the Director, Private Brands Portfolio Management to support ongoing brand analysis and develop key processes and toolsBuild, maintain, and aid in the reporting of brand health trackers and education of cross functional teamsCompetenciesExperience4-5 years of professional experience in Retail, Brand Management, Design, Marketing, Merchandising, Strategy, or other function that closely touches brand identity or the customer experienceDashboard creation, data visualization and storytellingLeadershipStrong business acumen with exceptional communication skillsEffective cross functional collaborator with proven ability to work against aggressive timelines and meet deadlinesExperience managing up when needed and providing operational excellence for Director and broader teamOther SkillsComfortable reading, assessing and organizing market share data and opportunitiesRelentless customer focus; shares team mindset that no ask for our customer is too big or too smallStrong research skillsExcellent written and verbal communication skillsThrives managing multiple workstreams and can prioritize based on business needsAbility to make decisions independently and work under general directionStrong proficiency in Excel, Word, and Power PointBeneficial if comfortable working in CanvaEntrepreneurial spirit; constantly holding self and team members to high standard and comfortable iterating and evolvingAbility to work a flexible schedule based on department and Company needsThis role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.