Senior Product Marketing Manager

Senior Product Marketing Manager This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. Role and Responsibilities The Senior Product Marketing Manager will lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives. Position Objective Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management. Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning. Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources. Manage forecasting and inventory planning to optimize product availability and sales performance. Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction. Skills and Qualifications Minimum Qualifications: Bachelor's Degree in Marketing, Business Administration, or a related field. 8+ years of experience in product marketing or a related role. Strong analytical skills with experience in market research and competitive analysis. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). Excellent communication and presentation skills. Preferred Qualifications: MBA or advanced degree in Marketing or Business. Experience working with online and big-box retailers. Knowledge of digital marketing tools and platforms. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team View phone number on click.appcast.io) or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Samsung