Social Media Manager

Job Description

Job Description

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar's mission lies in 'Empowering Transformative Energy Decisions'. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. 

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.
• Environmental Impact Award (2025) – E+E Leaders Awards.
• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
• Finalist: Platts Global Energy Awards (2024) – Grid Edge category
• Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.

How We Work

Energy Exemplar is growing fast and that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that's at home, in the office, or on the move.

We're a global team that values ownership, integrity, and innovation. You'll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren't just words. They show up in how we collaborate, how we solve, and how we grow together.

About the Position  

The Social Media Manager will transform social into a strategic business capability that builds industry influence, strengthens reputation, creates demand, and connects the organization with the audiences that matter most. 

This role will define and lead the company's global social-media strategy across organic, paid, internal, and external channels. This role will create a distinctive, modern social presence that positions the organization as a trusted authority in the energy industry bringing technical expertise, customer insight, leadership perspectives, and market intelligence to life in compelling, human, and audience-first ways. 

Working across Marketing, Communications, Revenue, Product, Peformance & Culture, and executive leadership, this individual will build the systems, capabilities, and culture required to make social an enterprise-wide engine for influence, engagement, employee advocacy, and commercial impact. 

Primary Responsibilities:  

• Develop and execute a global social media strategy, with LinkedIn serving as the primary social media channel, to strengthen brand awareness, establish industry thought leadership, engage key B2B audiences, and drive demand generation through organic and paid campaigns.

• Build the company's social presence as a trusted industry authority, creating engaging, audience-first content around market trends, technical expertise, customer stories, and thought leadership. 

• Lead the development, creation, and distribution of platform-native social content, including executive thought leadership, video, visual assets, employee stories, event content, and customer advocacy. 

• Own paid-social strategy and performance, including account targeting, audience development, campaign execution, optimization, budget management, and reporting. 

• Partner with leaders and subject-matter experts to strengthen executive visibility and amplify technical expertise through social channels. 

• Build and scale an employee-advocacy programme, providing clear content, guidance, and enablement for employees to engage authentically online. 

• Manage social listening and community engagement, identifying relevant conversations, emerging trends, reputation risks, and opportunities to participate. 

• Use AI-enabled tools and emerging technology to improve content speed, quality, personalization, social intelligence, and real-time engagement. 

• Measure and optimize performance across reach, engagement, share of voice, audience growth, influence, account engagement, demand contribution, and brand impact. 

• Work closely with Creative & Brand Marketing, Revenue Marketing, Product Marketing, and Communications to ensure social activity supports major campaigns, events, and commercial priorities.

Candidate Requirements & Qualifications  

• 6+ years of experience in social media, digital strategy, brand, content, communications, or integrated marketing leadership. 

• Experience building and scaling enterprise-level social-media programmes, ideally in B2B SaaS, technology, energy, or another complex and highly technical environment. 

• Strong understanding of audience development, influence-building, community engagement, and content distribution across organic and paid social channels. 

• Demonstrated experience developing executive communications and thought-leadership strategies for senior leaders and subject-matter experts. 

• Proven ability to create distinctive, audience-first content and campaigns that simplify complex ideas and build trust with sophisticated audiences. 

• Experience leading cross-functional transformation initiatives, creating new operating models, and embedding capabilities across a global organization. 

• Strong experience managing agencies, technology platforms, paid-media programmes, and analytics or social-listening tools. 

• Demonstrated success using AI-enabled tools and emerging technology to innovate marketing workflows, content formats, personalization, or performance. 

• Strong commercial and analytical judgment, with the ability to connect social activity to reputation, account engagement, demand creation, and business outcomes. 

• Exceptional storytelling, communication, creative judgment, stakeholder-management, and leadership skills. 

 

What Success Looks Like  

 

• Establish the company as a top voice in key industry conversations. 

• Build a scalable employee-advocacy and expert-amplification programme. 

• Create a modern social operating model embedded across the enterprise. 

• Generate measurable business impact through influence, reputation, account engagement, and demand creation. 

• Increase share of voice against relevant competitors. 

• Build a content ecosystem that is educational, useful, human, and differentiated. 

• Implement AI-enabled social intelligence and real-time content-creation capabilities. 

• Make social a strategic business capability rather than a communications function alone. 

Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.

Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with us.