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Senior Product Marketing Manager

$135k - $160k

Recruiting from Scratch

Senior Product Marketing Manager

Title of Role: Senior Product Marketing Manager

Location: Washington DC, hybrid

Company Stage of Funding: Venture-Backed — Healthcare, Life Sciences, Government, Data, Enterprise, B2B, AI

Office Type: Hybrid

Salary: $135K–$160K

Company Description

We're representing a public benefits corporation that develops innovative, data-driven health technology products aimed at enhancing health outcomes. This company serves a diverse clientele, including private sector entities such as pharmaceuticals and clinical research organizations, as well as public sector institutions like foundations and state governments.

What You Will Do
  • Lead the development and execution of comprehensive product marketing strategies that resonate with both healthcare and government sectors.
  • Collaborate with cross-functional teams to define product positioning and messaging that highlights the unique value propositions of our offerings.
  • Conduct market research and competitive analysis to identify trends and opportunities within the healthcare and life sciences industries.
  • Create compelling marketing materials, including case studies, white papers, and presentations, to support sales and business development efforts.
  • Measure and analyze the effectiveness of marketing campaigns, utilizing data to drive continuous improvement and optimize performance.
  • Act as a key liaison between product management and sales teams to ensure alignment on product features and market needs.
Ideal Candidate Background
  • 6–10 years of experience in product marketing, preferably within the healthcare, life sciences, or technology sectors.
  • Proven track record of developing successful marketing strategies that drive product adoption and revenue growth.
  • Strong analytical skills with experience in market research and competitive analysis.
  • Excellent communication skills, with the ability to craft persuasive messaging tailored to diverse audiences.
  • Experience working in a hybrid environment and collaborating with remote teams.
Preferred
  • Familiarity with AI-driven technologies and their applications in healthcare.
  • Previous experience in a venture-backed startup or growth-stage company.
  • Knowledge of regulatory considerations in healthcare marketing.
Compensation and Benefits

The base salary for this role is between $135K and $160K, complemented by a comprehensive benefits package designed to support your health and well-being.

Vacancy posted 2 days ago
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