Senior Product Marketing Manager

Senior Product Marketing Manager

• Title of Role: Senior Product Marketing Manager
• Location: Washington DC, hybrid
• Company Stage of Funding: Venture-Backed - Healthcare, Life Sciences, Government, Data, Enterprise, B2B, AI
• Office Type: Hybrid
• Salary: $135K-$160K

Company Description

We're representing a public benefits corporation that develops innovative, data-driven health technology products aimed at enhancing health outcomes. This company serves a diverse clientele, including private sector entities such as pharmaceuticals and clinical research organizations, as well as public sector institutions like foundations and state governments.
What You Will Do

• Lead the development and execution of comprehensive product marketing strategies that resonate with both healthcare and government sectors.
• Collaborate with cross-functional teams to define product positioning and messaging that highlights the unique value propositions of our offerings.
• Conduct market research and competitive analysis to identify trends and opportunities within the healthcare and life sciences industries.
• Create compelling marketing materials, including case studies, white papers, and presentations, to support sales and business development efforts.
• Measure and analyze the effectiveness of marketing campaigns, utilizing data to drive continuous improvement and optimize performance.
• Act as a key liaison between product management and sales teams to ensure alignment on product features and market needs.

Ideal Candidate Background

• 6-10 years of experience in product marketing, preferably within the healthcare, life sciences, or technology sectors.
• Proven track record of developing successful marketing strategies that drive product adoption and revenue growth.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent communication skills, with the ability to craft persuasive messaging tailored to diverse audiences.
• Experience working in a hybrid environment and collaborating with remote teams.

Preferred

• Familiarity with AI-driven technologies and their applications in healthcare.
• Previous experience in a venture-backed startup or growth-stage company.
• Knowledge of regulatory considerations in healthcare marketing.

Compensation and Benefits

The base salary for this role is between $135K and $160K, complemented by a comprehensive benefits package designed to support your health and well-being.