Web Content Specialist

Web Content SpecialistOur East Bay-based sustainability initiative is seeking a part-time Web Content Specialist to help us refine our online presence and educate the community about environmental responsibility. We aren't just another non-profit; we're a community of passionate advocates, dedicated to creating tangible change. If you're looking for a role where your words directly contribute to a greener future, this is it.As a crucial member of our small but mighty communications team, you will be at the forefront of crafting compelling web content that inspires action. From refreshing existing website pages to creating engaging blog posts and interactive resources, your contributions will play a vital role in connecting with local residents, businesses, and partner organizations.Key Responsibilities:Website Revitalization: Analyze existing content, identify areas for improvement, and rewrite pages for clarity, SEO optimization, and enhanced user engagement.Blog Development: Create engaging and informative blog posts on various sustainability topics, focusing on local initiatives, environmental challenges, and practical tips for eco-conscious living in Oakland.Content Calendar Management: Assist in planning and scheduling website updates and blog posts to maintain a consistent and relevant online presence.Keyword Research and SEO Strategy: Collaborate with the team to identify relevant keywords, conduct SEO research, and implement best practices to improve organic search rankings.Analytics Tracking: Monitor website traffic, engagement metrics, and content performance to identify trends, measure impact, and inform future content strategies.Skills That Shine:A genuine passion for environmental sustainability and community engagement.Superb writing and editing abilities, with a keen eye for detail and accuracy.A strong understanding of SEO principles and content marketing strategies.Familiarity with web content management systems (CMS), such as WordPress or Drupal.Experience with Google Analytics or other web analytics tools.Experiences That Matter:Demonstrated track record of crafting compelling and engaging web content.Hands-on expertise in SEO optimization and keyword research.Professional development in developing and managing content calendars.Working history of collaborating with cross-functional teams.Practical knowledge of web analytics tools and metrics.Our Commitment to You:We offer more than just a job; we provide an opportunity to be part of a movement. Benefits include flexible work hours, professional development opportunities, and the satisfaction of knowing your work is making a tangible difference in the Oakland community. Beyond competitive pay, we offer a culture where your voice is heard and your contributions are valued. You'll gain experience in a fast-paced environment and build valuable relationships with community leaders and sustainability experts. Our work environment promotes professional growth and gives ample opportunity for new experiences and challenges.Join Our Crew:If you are a creative and motivated web content specialist with a passion for sustainability, we encourage you to apply. Be sure to submit a resume, cover letter, and samples of your writing to showcase your abilities to us. Writers Work