Social Media Growth Strategist & Content Creator
JoyFoodSunshine
JoyFoodSunshine is an established recipe website and brand reaching millions of readers every month. We're looking for an experienced Social Media Growth Strategist & Content Producer to grow our presence across Instagram, Facebook, TikTok, and YouTube.
You'll partner directly with the CEO to develop and execute a social media growth strategy, turn recipe content into high-performing social content, edit videos, publish content, analyze results, and continuously improve performance. The ideal candidate has a proven track record of growing social media accounts, works independently, and requires minimal onboarding beyond learning our brand voice. This role begins as a 90-day contractor engagement with the opportunity to increase the retainer and/or transition to a full-time role. This is a remote position. What You'll Do
Strategy & Growth
- Develop growth strategies across Instagram, Facebook, TikTok, and YouTube
- Analyze performance, identify trends, and optimize content
Content Production
- Edit recipe and lifestyle videos in Adobe Premiere Pro
- Create platform-specific content
- Write hooks, captions, text overlays, and CTAs
- Repurpose recipes into multiple social formats designed to maximize engagement
Publishing & Analytics
- Schedule and publish content
- Manage the content calendar
- Track engagement, follower growth, watch time, retention, shares, saves, and traffic
- Use data to improve results
Your Skills & Experience
- Proven success growing social media accounts with measurable results
- Able to clearly explain your contribution to growth
- An understanding that success includes engagement, email subscribers, brand awareness, and website traffic
- Experience with recipe creators, influencers, or food brands
- Expert in short-form video editing using Adobe Premiere Pro
- Strong knowledge of Instagram, Facebook, TikTok, and YouTube
- Experience using analytics to guide strategy
- Self-directed, accountable, and results-oriented
- Experience driving website traffic through social media
- Experience with Kit (ConvertKit) preferred
This Role Isn't for Someone Who
- Only schedules posts or manages comments
- Relies solely on trends for growth
- Hasn't directly grown social accounts
- Prefers strategy without execution (or vice versa)
- Needs daily direction or avoids accountability
Vacancy posted 3 days ago
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