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Head of Demand Generation

Confidential

Head of Demand Generation

About the Company

Innovative platform for sending rewards & payouts globally

Industry
Financial Services

Type
Privately Held, VC-backed

Founded
2010

Employees
51-200

Categories

  • Mobile Payments
  • Payments
  • Financial Vehicles
  • Investing
  • REITs
  • Finance
  • Insurance
  • Funds
  • Technology
  • Information Technology & Services
  • Financial Services

Specialties

  • technology
  • enterprise software
  • prepaid cards
  • customer promotions
  • market research incentives
  • health & wellness incentives
  • payouts
  • global payments
  • and bulk payments

About the Role

The Company is seeking a Head of Demand Generation to build qualified sales pipeline and acquire self-serve customers. The role leads paid media strategy, setting channel priorities, budgets, and experiments to meet growth targets. Responsibilities include developing the marketing team, partnering across functions to create and test effective advertising, and using performance data to guide investment and improve the full customer funnel. The successful candidate will also advance AI-enabled workflows for campaign execution, analysis, and optimization. Candidates should have 10 or more years of marketing experience, including a proven record of leading demand generation and achieving growth targets. They should bring experience scaling paid media through data-driven insights, strong people leadership, and the analytical judgment to make decisions with incomplete or complex data. Creative ability, practical experience with AI and agentic workflows, and strategic range paired with attention to detail are also required. Clear written communication and comfort working in a documentation-first, low-meeting environment are important.

Hiring Manager Title
VP of Marketing

Functions

  • Marketing
Confidential
Vacancy posted 1 day ago
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