Head of Product - AI Agent Commerce Platform

Head Of Product

Saga is building a new category: AI-native characters that form synthetic relationships with people across digital platforms. Agents on our B2B2C platform appear as AI-native characters across social platforms, where they create content, respond to fans, build ongoing relationships, and drive measurable outcomes - from community growth and user acquisition to downloads, in-game purchases, subscriptions, sales, and long-term engagement.

We believe the next generation of brand and game interaction will not be static content or one-off campaigns. It will be persistent AI characters that know their audience, remember context, evolve over time, and move across social, games, and interactive worlds.

We are an early-stage team building with design partners in gaming, entertainment, and consumer brands. The product is moving from social-first AI character deployments toward a repeatable platform that brands and studios can launch, manage, measure, and scale.

You'll help answer a core question: What makes an AI character feel like someone, not something—and how does that scale?

You will also help answer the commercial version of that question: How do AI-native characters safely create relationships that drive measurable business outcomes for studios and consumer brands?

You will own Saga's product strategy across the company, own the product roadmap, report to the CEO, and partner closely with engineering, design, GTM, customer success, and external design partners. Over time, you will help build the product operating system and product function for the company.

What You'll Do

1. Define relationship-first product strategy

• Design how AI characters form and maintain ongoing relationships with users
• Shape interaction models across social platforms (content, replies, DMs, presence)
• Identify what drives retention, attachment, and repeat engagement
• Translate relationship quality into measurable customer outcomes: engagement, community growth, user acquisition, conversions, revenue impact, and long-term fan value
• Define which use cases Saga should serve first across brand marketing, gaming, social engagement, and UA/growth teams

2. Build AI-native character systems

• Own core primitives: memory, personality, continuity, voice
• Design how characters evolve over time and across contexts
• Partner with engineering on agent architecture and iteration cycles
• Turn loose AI behavior into scalable product primitives that customers can configure, evaluate, and trust
• Define how character memory, persona, tone, goals, boundaries, and campaign context should work across channels

3. Drive product iteration & evaluation

• Define what "good" looks like for a relationship with an AI character
• Build evaluation frameworks combining engagement metrics (retention, depth of interaction) and qualitative signals (believability, emotional resonance)
• Rapidly iterate based on real user behavior
• Build the measurement stack for character quality, commercial performance, and customer ROI
• Define and improve KPIs including conversation depth, repeat interaction, retention, campaign performance, conversion funnels, downloads, purchases, subscriptions, and cost-effective UA
• Create experimentation and analytics systems that show which characters, behaviors, campaigns, and channels are working

4. Lead social & content dynamics

• Shape how characters behave on platforms (posting, responding, initiating)
• Balance content creation vs. interaction
• Understand and leverage platform-specific dynamics (e.g., feed vs. DM vs. comments)
• Define platform-specific playbooks for how agents should acquire attention, deepen relationships, route users toward actions, and avoid off-brand or unsafe behavior
• Partner with customers and internal teams on campaign strategy, content loops, creator/IP dynamics, and social distribution mechanics

5. Evolve into a multi-platform system

• Translate social-first learnings into game and interactive environments
• Define how characters persist across surfaces and contexts
• Help build a platform for studios and developers over time
• Define how agents move from social surfaces into games, websites, communities, apps, and interactive worlds while preserving memory, identity, and user context
• Develop the product path from bespoke deployments to reusable platform capabilities, APIs, integrations, and customer self-serve workflows

6. Build the brand and studio platform

• Own the product layer that allows customers to configure, launch, monitor, and improve AI characters across channels.
• Build customer-facing tools for persona design, campaign goals, memory controls, approval workflows, analytics, safety settings, moderation, and performance optimization.
• Define the platform primitives needed for brand marketers, game studios, and UA/growth teams to deploy agents without requiring bespoke engineering every time.
• Develop workflows for campaign setup, content review, escalation, reporting, permissions, auditability, and customer success operations.
• Help the company move from high-touch service delivery to a scalable B2B product, with a path toward enterprise-grade capabilities.

Own trust, safety, and governance

• Design the product systems that allow AI agents to represent brands safely at scale.
• Own product requirements for brand safety, user safety, moderation, escalation, disclosure, privacy, memory retention, consent, auditability, and compliance.
• Partner with engineering, legal, policy, and customers to reduce hallucinations, off-brand behavior, manipulation risk, regulatory exposure, and platform policy violations.
• Build human-in-the-loop controls, review systems, safety evals, guardrails, and monitoring workflows that customers can trust.
• Make trust, safety, and compliance core parts of the product offering - not afterthoughts.

Lead customer discovery and platformization

• Work directly with design partners, brands, game studios, marketers, and UA/growth teams to identify repeatable use cases.
• Support pilots and early enterprise conversations by clarifying customer needs, product gaps, buying objections, and success criteria.
• Translate customer-specific deployments into reusable platform primitives, roadmap priorities, and product requirements.
• Make hard tradeoffs between custom work, managed service delivery, and scalable platform investments.

Own product strategy, roadmap, and operating cadence

• Own Saga's product roadmap and company-wide product strategy in partnership with the CEO and founders.
• Create the product operating cadence for prioritization, discovery, delivery, experimentation, measurement, and post-launch learning.
• Bring structure to an early-stage company without slowing down the speed required to win.
• Over time, help hire and lead product, design, research, and analytics talent as the company scales.

Who You Are

You understand social products deeply

• Experience with consumer social, UGC, or engagement-driven platforms
• Strong intuition for what drives retention, attachment, and habit formation

You've built AI-native products

• Experience with LLMs, agents, or conversational systems
• Comfortable working with model behavior, prompting, evals, and iteration loops

You have taste for "relationship dynamics"

• You notice when interactions feel authentic vs. mechanical
• You think about tone, timing, memory, and emotional continuity
• You care about how users feel —not just what they do

You think in systems

• Naturally reason about memory, state, constraints, and failure modes
• Can turn messy AI behavior into structured, scalable primitives

You're technical enough to go deep

• Can partner closely with engineering on architecture and tradeoffs
• Bonus: prior engineering background or highly technical PM experience

You thrive in early-stage environments

• Comfortable with ambiguity and fast iteration
• Can add structure without killing speed

You are a growth/product/business operator, not just a character