Marketing Operations Manager

Marketing Operations ManagerMOVE Your Business is proud to represent Jasmine Daya & Co., a Toronto-based law firm that has transitioned from civil litigation into cross-border private lending law. The firm now advises Canadian lenders and industry professionals on expanding into the U.S., including market entry, licensing, regulatory strategy, and business structuring. It operates as a fast-paced, entrepreneurial practice combining legal services with business development, education, and industry engagement.On behalf of Jasmine Daya & Co, we are seeking a detail-oriented and strategic Marketing Operations Manager to lead and optimize marketing processes, technologies, and performance analytics. This role is essential for ensuring smooth campaign execution, driving data-informed decision-making, and aligning all marketing efforts with the firm's business objectives to maximize efficiency and ROI. This is a remote position that allows you to work from anywhere while collaborating closely with the team.The role may also involve supporting related brands, industry initiatives and the professional brand of the firm's Managing Principal.Benefits:Competitive salaryStrong support systemSalary increase starting in your first year of employment (based on performance)Health benefit (CAD 40/month)Paid holiday leaves (depending on the holidays that the client observes)Paid sick leaves (sick leave convertible to cash if perfect attendance)Paid planned leavesInternet Allowance (CAD 30/month)Key Responsibilities:Process Optimization Streamline and improve marketing workflows supporting lead generation and client acquisition for private lenders and mortgage professionalsImplement best practices to enhance operational efficiency across marketing and sales enablement functionsLeverage Zapier (or similar tool) to automate repetitive tasks and integrate marketing and CRM systems for seamless operationsTechnology Management Oversee the implementation, integration, and maintenance of marketing systems and tools and other platforms supporting legal and lending workflowsEnsure accurate, secure, and efficient data flow between marketing, CRM, and documentation systems used in private lending operationsData Analysis & Reporting Track key marketing performance metrics including lead generation, conversion rates, and campaign ROIAnalyze trends and produce actionable reports to support strategic decisions for growth in the private lending marketCampaign Execution Coordinate and support the execution of multi-channel marketing campaigns targeting private lenders, brokers, and real estate finance professionalsEnsure campaigns are properly aligned with business objectives and compliance considerations within the lending/legal spaceCross-functional Collaboration Work closely with sales, operations, and legal/documentation teams to ensure consistent messaging and alignment across all touchpointsSupport initiatives that connect marketing efforts with loan documentation workflows and client onboarding processesBudget Oversight Assist in planning and monitoring the marketing budget, ensuring efficient allocation of resources across campaigns and toolsTeam Leadership Manage and mentor marketing team members, fostering accountability, efficiency, and continuous improvementSupport the development of scalable marketing operations aligned with company growth in the private lending industryAd Hoc Tasks Take on special projects and operational tasks that support marketing initiatives, system improvements, and business growth objectivesRequirements:3+ years of experience in marketing operations, marketing automation, or marketing analyticsProven experience managing marketing and CRM systems such as HubSpot, Clio, Zapier, and other similar toolsStrong technical aptitude with the ability to quickly learn and optimize new systems and workflowsProficiency in data analysis and reporting with a focus on marketing KPIs, lead performance, and ROIExcellent project management and process improvement skillsStrong communication skills with experience collaborating across sales, operations, and technical teamsAnalytical and detail-oriented mindset with a strong focus on efficiency, optimization, and scalabilityAdditional Requirements:Two professional references and a valid criminal background check issued within the last 60 days are required for all successful applicants.Completion of intake paperwork, including submission of a valid tax identification number (e.g., Social Security Number, Social Insurance Number, or the country's equivalent), is required prior to onboarding.Confirmation that all designs, source files and work products created during the engagement will belong to the client.Confirmation that confidential or unpublished materials will not be shared in the applicant's public portfolio without written permission.Working Hours: Full-time (40 hours per week) Monday through Friday, 8:00 a.m. - 5:00 p.m. Eastern TimePay: CAD 1,400 + CAD 70 Allowance per monthAbout Us: MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, we're committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us.