Senior Digital Designer

Description

The Senior Digital Designer will play a critical role in shaping and executing WGACA's digital visual presence across eCommerce and marketing channels. This individual will sit at the intersection of brand, user experience, and performance marketing-translating creative direction into intuitive, conversion-focused digital experiences.

Reporting to the Creative Director and partnering closely with Marketing and eCommerce leadership, this role is responsible for designing high-impact digital assets that elevate brand perception while driving measurable business outcomes.

The ideal candidate possesses refined aesthetic judgment, deep knowledge of luxury and fashion culture, and a sophisticated understanding of UX/UI best practices. They balance artistry with strategy, ensuring that every design decision supports engagement, retention, and revenue growth.

Key Responsibilities

eCommerce UX/UI Design

• Design and optimize the full customer journey across the online store, including homepage, PDPs, collection pages, cart, and checkout.
• Develop wireframes, mockups, and prototypes for new features and site enhancements.
• Partner with eCommerce and development teams to ensure seamless, responsive implementation across desktop and mobile.
• Leverage performance data and A/B testing insights to continuously improve usability and conversion rates.
• Maintain consistency in visual identity, accessibility, and user experience standards.

Digital Marketing Design

• Concept and design email campaigns and templates aligned with lifecycle marketing strategies.
• Create compelling digital advertising assets for paid social, display, and search channels (static, animated, and short-form video).
• Design digital and print collateral including lookbooks, wholesale presentations, and branded decks.
• Collaborate cross-functionally with marketing, copy, and performance teams to ensure all creative is on-brand and strategically aligned.

Brand Stewardship & Creative Excellence

• Execute and help evolve WGACA's digital visual language.
• Ensure all assets reflect the sophistication and elevated aesthetic of a luxury brand.
• Manage multiple concurrent projects in a fast-paced environment with strong attention to detail and deadlines.
• Translate creative testing results into refined design solutions that improve performance without compromising brand integrity.

Qualifications

• 3-5+ years of experience in digital design, UX/UI, or marketing design, preferably within luxury fashion, accessories, beauty, or lifestyle brands.
• Strong portfolio demonstrating eCommerce UX/UI work and performance-driven marketing campaigns.
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of responsive, mobile-first design principles.
• Experience working with performance data and A/B testing methodologies.
• Strong visual storytelling ability and advanced typography skills.
• Ability to balance brand elevation with commercial objectives.
• Working knowledge of HTML, CSS, and JavaScript is a plus.
• Motion design capabilities are a plus.