Senior Manager, Brand Insights

Senior Manager, Brand Insights Otsuka Pharmaceutical Company seeks a Senior Manager – Brand Insights to advance drug development by supporting the commercial insights needs for inline brands and early development assets. The role is based in Princeton, New Jersey, with a hybrid work policy and an expected travel of 20% of the time. Responsibilities Be a strategic partner to commercial teams and lead the design and delivery of high‑quality business insights supporting pipeline, pre‑launch, and inline products. Lead and conduct market research projects using innovative approaches to shape optimal business decisions. Partner cross‑functionally on strategic and analytical projects to inform business decisions. Design and deliver cross‑functional secondary analytics reports, including leadership KPI dashboards for market and brand performance. Conduct in‑depth situation analyses and SWOT of relevant disease areas to support annual brand planning. Lead strategic insights workshops to convert data from primary or secondary research into actionable insights and uncover key business questions for each brand. Manage contracted vendors and develop insights. Partner in the annual forecasting cycle, incorporating demand studies or other market research findings. Create and manage budgets for the brands. Manage and mentor direct reports. Build internal relationships and embody Otsuka culture. Represent the Business Analysis team in multiple business meetings. Minimum Qualifications 7 years of pharmaceutical/biotech commercial experience, with 1–2 years in Data Analytics, Insights, Forecasting, or Consulting. Bachelor’s degree or post‑graduate degree (Master’s/Ph.D.) in a quantitative field such as Public Health, Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics, etc. Competencies Accountability for Results – Focus on strategic objectives and hold high standards of performance. Strategic Thinking & Problem Solving – Consider long‑term impact to customers, patients, employees, and the business. Patient & Customer Centricity – Focus on the needs of customers and stakeholders. Impactful Communication – Communicate logically, clearly, and respectfully; influence at all levels. Respectful Collaboration – Value diverse perspectives and foster partnerships. Empowered Development – Support professional development as a business imperative. Compensation Minimum $150,034.00 – Maximum $224,250.00, with incentive opportunities. EEO Statement Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be considered for employment without regard to race, color, sex, gender identity or expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. #J-18808-Ljbffr