Media & Communications Manager

Job Description

Job Description

World Expos are global events that bring nations together to share innovation, culture, and ideas while fostering international collaboration, strengthening partnerships, and inspiring solutions to the world's most significant challenges. Each Expo attracts tens of millions of visitors, creating a unique platform to showcase  innovation, culture, leadership, and international partnerships.

The Expo 2027 Belgrade,  will take place in Serbia and officially opens on May 15, 2027, and closes on August 15, 2027.  Running for 92 days, the Expo expects to welcome more than 4 million visitors from around the world. 

Expo 2027 will provide an opportunity to showcase American leadership, demonstrate excellence in sports and music, and highlight the United States as the partner of choice in the Balkans and around the globe. Expo 2027 Belgrade’s theme is “Play for Humanity - Sport and Music for all.”  The USA Pavilion’s theme is: “Freedom to Play.” 

KEY SCOPE and RESPONSIBILITIES

Media Strategy

Develop and implement a comprehensive media and communications strategy to promote the USA Pavilion’s goals, programs, and events. 
Align messaging with pavilion objectives and Expo guidelines.

Content Creation

Oversee the creation of high-quality multimedia content, including photography, videography, written articles, and graphic design. 
Ensure all content aligns with pavilion branding and storytelling objectives.

Social Media Management

Oversee the management of pavilion social media platforms and content creation, ensuring alignment with the overall marcomms strategy.
Monitor performance metrics and adjust strategies to optimize engagement and reach.

Website and Digital Platforms

Oversee the pavilion website, ensuring accurate, up-to-date information about events, exhibits, and programs. Manage digital tools and platforms to maximize visitor engagement before and during Expo 2027.

Public Relations

Manage media relations and stakeholder communications. 
Coordinate press releases, media interviews, and on-site press tours and events to amplify coverage of pavilion contents, highlights, and successes.

Photography and Videography

Manage the photography team and lead pavilion photo and video initiatives to capture key events, performances, and daily experiences. Oversee the production and editing of visual content for use across digital and traditional media.

Marcomms Calendar Management

Develop and maintain an overall marcomms calendar to coordinate communications, social media posts, and media campaigns. 
Ensure timely delivery of content to support key pavilion events and milestones.

Internal Communications

Facilitate clear and consistent internal communications between pavilion leadership, staff, and stakeholders. Support the dissemination of updates and important announcements.

Event Media Coverage

Oversee media outreach and activity for pavilion events, performances, and special programs.  Coordinate on-site photography, videography, and media logistics to maximize exposure.

Reporting and Analysis

Monitor media coverage, website traffic, and social media analytics to evaluate performance. Prepare regular reports on communications strategies, engagement metrics, and areas for improvement.

Crisis Communications

Develop and implement a crisis communications plan to manage unexpected incidents. Coordinate with leadership to ensure consistent, timely, and transparent messaging during disruptions.

Brand Management

Ensure all communications and content uphold the pavilion’s brand standards and tone. Manage approvals and quality control for all public-facing materials to maintain a consistent, polished image.

Partnership Coordination

Collaborate with external media agencies, sponsors, and Expo organizers to amplify pavilion reach and messaging or execute sponsor-agreed benefits via platforms. Support promotional initiatives and media partnerships to enhance pavilion visibility.

To come on this journey with us, you will have a great sense of humor, be incredibly resourceful and creative, and relish a challenge.

EXPECTATIONS

Working for Trivandi and Main+Rose means the opportunity to work on the world’s most iconic projects in a supportive, people-first environment with colleagues who are passionate, collaborative and love what they do. 

Our culture is grounded in trust and fulfillment, with a shared passion for achieving excellence, whilst having fun. We’re dedicated to ensuring that every team member’s voice is heard and valued, enabling Trivandi to be shaped and grown by the people within it. 

Ultimately, this is a place where you’ll be excited to come to work at the start of each week.

Together, we keep our shared values at the heart of everything we do:

• Passion : We love what we do and care passionately about achieving great outcomes with our partners.
• Trust & Quality: We are trusted to consistently deliver to the highest international standards and professional ethics.
• OneTeam : We are a close-knit team and know that our best work is done together. We care for each other, always putting people first, enabling us to deliver our best work. 
• Always Evolving : We don't stand still. We strive to make each project better than the last, daring to challenge what's gone before, in our quest for innovation and improvement.

The Media and Communications Manager for the USA Pavilion at Expo 2027 in Belgrade will manage a team of professionals and be responsible for all communications, media content development, and digital platforms to promote the pavilion’s message and engage global audiences. This role requires a dynamic and creative professional with expertise in public relations, content creation, photography, videography, social media, and website management. The ideal candidate will excel in storytelling, brand representation, and delivering impactful content to showcase the pavilion’s vision, activities, and cultural programming to the world. This role will work closely with a variety of stakeholders to deliver a world-class experience that represents American innovation, culture, and excellence.

REQUIRED SKILLS and QUALIFICATIONS

• English Speaking (Requirement)
• Serbian Speaking (Preferred)
• 10+ years working in Marketing and Communications
• Excellent team leadership skills with an open, friendly, and supportive style with excellent networking, support, and relationship-building skills
• Ability to flawlessly present and communicate in both written and verbal forms and be empathetic across different audiences and cultural sensitivities.
• Resilient, detailed, and creative. Flexible and adaptable in a dynamic company and project. 
• Be able to handle shifting demands and be self-motivated and resourceful.  
• Loyal, displaying the highest levels of integrity, honesty, and commitment.  

PREFERRED QUALIFICATIONS

• American Passport or Residency Card Holder 
• Previous Expo or Large scale event Working or Volunteering Experience

REMUNERATION and PACKAGE

To be discussed during offer or final interview stages. 

- Housing, Visa, and Insurance to be provided for work in Serbia for duration of Employment.

WORKING HOURS

Please be advised that due to the nature of Expo’s working hours, flexibility and dedication will be essential. This role requires a willingness to work extended hours, including weekends, evenings, and holidays, especially during peak operational periods. The USA Pavilion is a dynamic, high-energy environment where every day brings new challenges and opportunities to showcase American innovation and culture to a global audience.

We are seeking a leader who thrives under pressure, embraces challenges, and is excited to be part of a once-in-a-lifetime experience. While the role demands a significant time commitment, the rewards include the satisfaction of delivering an unforgettable visitor experience, contributing to a project of global importance, and leading a team that will set new standards for excellence. If you are ready to bring passion, energy, and dedication to Expo 2027, we look forward to welcoming you to our team and creating something extraordinary together.